Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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7 CMO-Worthy Resolutions for 2014
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January 14, 2014
  Marketing Resolutions large resized 600 Well, 2014 is here in full swing. What better time to set some new marketing goals? Here, seven top CMOs share their key resolutions for the year ahead. 1. Use Marketing to Help Your Customers Beth Comstock, GE’s long-time CMO, resolves to help GE customers “run their businesses better” by “delivering outcomes via big...

CMO Insights: Marketing Innovation
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January 10, 2014
Look around your home, and you'll find that you own at least one product by 3M. Chances are you own many. And the brand isn't only an American staple, it's made its way into marketplaces across the globe. From Post-It Notes and reflective traffic signs to your dentist’s favorite cleaning tools, 3M prides itself on providing useful products to customers around...

CMO Insights: Global Sponsorships
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January 10, 2014
Here is the 2nd part of my extensive and enlightening interview with Aon’s Global CMO Phil Clement.  This part covers Aon's highly effective global sponsorship of Manchester United and the impact that program has customers, partners and employees.  I have no doubt that just about any marketer will find what Phil has to say instructive.  So read on... Drew: It seems...

CMO Insights: Marketing Leadership
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January 8, 2014
Ask any brand manager of a global company, and they’ll tell you that no two geographic regions are alike. Now, imagine coordinating marketing efforts across not a few, but 120 countries! This is Phil Clement’s reality as the Global CMO of insurance and risk advisor Aon. The company has a presence in nearly half the world’s territories, but has managed...

CMO Insights: Innovative Marketing
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January 6, 2014
Converse is the creative world’s favorite party guest, which may be why it has so many friends—over 37 million on Facebook, to be exact. Just how did the sneaker brand get so popular? Not by being the life of the party, but by practicing good people skills and good social etiquette, says CMO Geoff Cottrill. Rather than stepping on toes...

Women & Social Media in 2013
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January 3, 2014
Maybe you’ve heard, but 2013 was a big year for women on social media. Believe it or not, we ladies now outnumber male users on almost every major platform, and we’ve got some data to back it up. The Pew Research Center recently released the results of a 2013 survey in which 1,445 people across the U.S. were asked about...

Influence Marketing: Mind Your M’s and P’s
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December 17, 2013
Marketing to today’s consumers is like writing a choose-your-own-adventure book; so far gone are the days of the linear purchase cycle. Consumers are accessing information whenever and wherever they want from dozens of different devices. The average consumer might watch four commercials, see two print ads, speak with a friend (or five), and read three different reviews on three different...

Snapchat 101: A Brief History
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December 11, 2013
When Facebook offers to purchase your startup for $3 billion, you take it, right? Not if your startup is calledSnapchat. Its recent rejection of the colossal sum has many scratching their heads. Is the mobile photo sharing app really worth billions of dollars, or more? Let’s take a closer look. Beginnings: In April 2011, Stanford students Evan Spiegel and Bobby...

How Do You Hire? Top CMOs Talk Talent
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December 4, 2013
Ask almost anyone in a corporate leadership role, and they’ll tell you that the success or failure of a company depends less on corporate structure and a great logo than it does on that hard-to-define, oh-so-important secret sauce: the human element. A great leader cannot be successful without surrounding him or herself with a great team of people who embody...