Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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5 Real-Time Marketing Tactics for the Oscars
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February 26, 2014
The Oscars is a great time for brands to take advantage of real-time marketing — it’s a night full of celebrities, entertainment, and second screen social engagement with millions of Americans who are tuning in. Here are some tips for your brand to prepare for this year’s big moments. 1. Incorporate your real-time channels. Post your messages simultaneously on Twitter...

New Data Shows Google Plus Will Not Replace Facebook
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February 24, 2014
In a recent study by Renegade, we explored the question, “Is Google Plus a valuable investment for brands for social media marketing?” According to our results, the answer is no. We took the top 10 brands on Google Plus and compared the performance of their (same) content on both Facebook and Google Plus. Even with Facebook’s constraints on post reach,...

Content Marketing is No Joke (Unless You Work at College Humor)
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February 22, 2014
A rabbi, a priest, and a content marketer walk into a bar…. Bet you want to know what happens next, right? Well, patience, Vine-brain--you’ll just have to wait until I’m good and ready. Before then, I must establish why CollegeHumor may be the best source for lessons on content marketing in the known universe--lessons I gleaned from a recent interview with their...

Tide Wins Super Bowl Real-Time Marketing
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February 4, 2014
We all know who won the Super Bowl on Sunday night, but Renegade is more interested in who won the high-stakes real-time marketing melee. After a thorough review of the contenders, we’re declaring Tide the big winner! Taking advantage of the fact that all the Super Bowl commercials were released well in advance of the big game, Tide came prepared...

Have You Seen My Hat?
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January 30, 2014
While last Sunday's GRAMMYs showcased some amazing helmets and hats that you will surely see on the street this year, brands took this opportunity in the social space and reacted promptly by claiming rights to the most wanted prize – Pharrell Williams' oversized hat. During big events like this, marketers jump on the opportunity to make funny content and gain...

Glass Half Full
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January 28, 2014
Samsung is hoping to beat out Google in the latest tech-race to be the first provider of a computing eyewear device. Samsung calls their version “Galaxy Glass.” The device would connect directly with your smartphone and offer many of the same capabilities that have been advertised with the “Google Glass,” including push notifications, music display info, and photo capabilities. Since...

The Realities of Real-Time Marketing
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January 28, 2014
This is my fourth and final post on Real-Time Marketing this week!  Here's the good news--I saved a really meaty one for last as Adam Naide, Executive Director of Social Media for Cox Communications provides a pithy and honest look at what's worked and not worked in the world of RTM. Drew: What's been working for Cox TV in the...

Being In the Moment
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January 27, 2014
Unless you're new to TheDrewBlog, you've probably figured out by now that I'm moderating a panel this week on real-time marketing down in warmish Florida. Marshall Wright, Director of Social Media at T3, is another illustrious member of our panel and brings lots of insights and experience to the conversation.  I particularly enjoyed learning about how the team at T3...

Real-Time Marketing Unmasked
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January 26, 2014
With the Superbowl just a week away, leading edge marketers are, in the fabled words of Tim Curry, "breathless with anticipation" of the potential Real-Time Marketing opportunities awaiting them. These folks have been scenario planning for weeks if not months with the hope that they can steal the show away from the ads, football players AND reigning RTM champ, Oreo....