Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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3 Necessities for Content Marketing
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May 20, 2014
2014 is the year of content marketing. As the hype behind social media begins to die down, marketers are focusing back on the core of the online medium – content. Content marketing is the crux of inbound marketing, social media and “viral” PR programs. The industry has recognized for years that companies, no matter their industry, are becoming content publishers....

8 Great Ways Brands Have Celebrated Mother’s Day
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April 24, 2014
Flowers? Chocolate? Jewelry? What is the best gift to give the person who gave you life? If you're planning to give a jewelry item to your mother on this special day, you may visit an online jewelry shop like https://gemaandco.com/collections/cushion-cut-moissanite-engagement-rings. For those who want unconventional Mother’s Day gift ideas, it’s a worthwhile endeavor to look at different companies’ social media...

The Brainy Insight for B2B
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April 21, 2014
Our client, MediaMath, was looking for a #cutthru idea that would help them engage with senior marketers and ultimately lead to a conversation about programmatic digital ad buying. Their platform is called TerminalOne Marketing Operating System (T1), which enables marketers to leverage their data and third-party data in the planning, execution, optimization, and analysis of digital marketing campaigns using their proprietary...

CMO Insights: Social Media Innovation
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April 21, 2014
As CMO of the Grammys (officially titled National Academy of Recording Arts and Sciences),  it would seem that Evan Greene doesn’t have to go out on a limb to create engaging content. Most fans are already engaged, eagerly awaiting the next photo or tweet about their favorite music artist. But he and his team maintain that the biggest contributor to...

CMO Insights: Digital Marketing and Customer Centricity
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April 5, 2014
Before taking the job as SVP, Head of Integrated Marketing at Wells Fargo, Michael Lacorazza was cautioned that it might take a while to get things done at this huge bank.  Much to his delight, he was able to push through a number of new initiatives in his first year that had a profound impact on the business.  Though he...

Mobile Usage Trends on Social Media
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March 31, 2014
Mobile traffic is growing rapidly and marketers need to learn how to adjust brand content to this trend. Mobile marketing and its related strategies, such as location-based marketing, have gained traction. BI Intelligence found that 91% of companies plan to increase their investments in location-based marketing. At Renegade, we want to know how significant the growing mobile usage is on...

CMO Insights: Marketing the Lifestyle
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March 30, 2014
Every once in a while I meet someone whose job sounds like a lot more fun than mine.  After interviewing Chris Brull, Head of Marketing at Kawasaki Motors, I definitely had pangs of jealously.  I mean who wouldn't want to ride bikes, ATVs and Jet Skis all in the name of customer and product research?  And then there's the fact that...

CMO Insights: The Importance of Fresh Marketing
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March 27, 2014
Faced with big-budget competitors boasting award winning advertising, John DeVincent, CMO of eMoney Advisors, needed to find a fresh way to stand out. For DeVincent, this meant focusing his attention on eMoney Advisors' rare, personal approach in a business that is increasingly self-served. DeVincent’s marketing tactics revolve around excellent customer service and include openness to changes in marketing trends. At the end of...