Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Mobile Usage Trends on Social Media
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March 31, 2014
Mobile traffic is growing rapidly and marketers need to learn how to adjust brand content to this trend. Mobile marketing and its related strategies, such as location-based marketing, have gained traction. BI Intelligence found that 91% of companies plan to increase their investments in location-based marketing. At Renegade, we want to know how significant the growing mobile usage is on...

CMO Insights: Marketing the Lifestyle
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March 30, 2014
Every once in a while I meet someone whose job sounds like a lot more fun than mine.  After interviewing Chris Brull, Head of Marketing at Kawasaki Motors, I definitely had pangs of jealously.  I mean who wouldn't want to ride bikes, ATVs and Jet Skis all in the name of customer and product research?  And then there's the fact that...

CMO Insights: The Importance of Fresh Marketing
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March 27, 2014
Faced with big-budget competitors boasting award winning advertising, John DeVincent, CMO of eMoney Advisors, needed to find a fresh way to stand out. For DeVincent, this meant focusing his attention on eMoney Advisors' rare, personal approach in a business that is increasingly self-served. DeVincent’s marketing tactics revolve around excellent customer service and include openness to changes in marketing trends. At the end of...

CMO Insights: Leading and Believing in Your Brand
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March 23, 2014
A few months back, Mary Kay's CMO Sheryl Adkins-Green won The 2013 CMO Award for Officers given by The CMO Club.  This award, according to Pete Krainik, founder of The CMO Club,"was based on a marketing executive’s demonstrated leadership in leading the brand beyond the marketing department and leading the growth agenda for the company."  When you read the interview...

Mobile Ads in Social Marketing
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March 19, 2014
  Many consumers see mobile advertising as nothing more than an annoyance – irritating interruptions that appear as they scroll through their Huffington Post app or disturb their game of Sudoku. Webster Lewin knows we can change that. As the former Director of Mobility at Starcom MediaVest Group, Lewin believes mobile ads are not only useful, but can and should become...

5 Real-Time Marketing Tactics for the Oscars
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February 26, 2014
The Oscars is a great time for brands to take advantage of real-time marketing — it’s a night full of celebrities, entertainment, and second screen social engagement with millions of Americans who are tuning in. Here are some tips for your brand to prepare for this year’s big moments. 1. Incorporate your real-time channels. Post your messages simultaneously on Twitter...

New Data Shows Google Plus Will Not Replace Facebook
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February 24, 2014
In a recent study by Renegade, we explored the question, “Is Google Plus a valuable investment for brands for social media marketing?” According to our results, the answer is no. We took the top 10 brands on Google Plus and compared the performance of their (same) content on both Facebook and Google Plus. Even with Facebook’s constraints on post reach,...

Content Marketing is No Joke (Unless You Work at College Humor)
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February 22, 2014
A rabbi, a priest, and a content marketer walk into a bar…. Bet you want to know what happens next, right? Well, patience, Vine-brain--you’ll just have to wait until I’m good and ready. Before then, I must establish why CollegeHumor may be the best source for lessons on content marketing in the known universe--lessons I gleaned from a recent interview with their...

Tide Wins Super Bowl Real-Time Marketing
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February 4, 2014
We all know who won the Super Bowl on Sunday night, but Renegade is more interested in who won the high-stakes real-time marketing melee. After a thorough review of the contenders, we’re declaring Tide the big winner! Taking advantage of the fact that all the Super Bowl commercials were released well in advance of the big game, Tide came prepared...