Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Social News Roundup | May 30, 2014
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May 30, 2014
1. Former Twitter Employee Creates "Choose Your Own Adventure Games" On Vine A former Twitter employee has made the popular Choose Your Own Adventure Games come alive on Vine. Called “The AdVINEture,” users can star in their own adventure by jumping from video to video. Read More… 2. Domino’s No-Hitter Promotion Not a Hit with Fans Domino’s Pizza launched a...

Social News Roundup | May 28, 2014
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May 28, 2014
1. Yahoo Set to Launch a YouTube Competitor This Summer This summer Yahoo plans to launch a video service that can directly compete with Google’s. Similar to YouTube, Yahoo’s new service will allow users to create their own channel pages and embed their videos on other sites.  Read more... 2. Facebook Makes Explicit/Implicit Third Party App Changes to Edge Rank...

Branding, Content Marketing & Reverse Osmosis
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May 21, 2014
Marketing never gets boring to me because each company, brand and sub-brand has its own unique challenges.  This is certainly the case for Snehal Desai, Global Business Director of Dow Water & Process Solutions, a division of Dow Chemical.  Snehal and I had a long conversation about the subtleties of marketing a sub-brand with multiple product lines aimed at multiple verticals...

3 Necessities for Content Marketing
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May 20, 2014
2014 is the year of content marketing. As the hype behind social media begins to die down, marketers are focusing back on the core of the online medium – content. Content marketing is the crux of inbound marketing, social media and “viral” PR programs. The industry has recognized for years that companies, no matter their industry, are becoming content publishers....

8 Great Ways Brands Have Celebrated Mother’s Day
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April 24, 2014
Flowers? Chocolate? Jewelry? What is the best gift to give the person who gave you life? If you're planning to give a jewelry item to your mother on this special day, you may visit an online jewelry shop like https://gemaandco.com/collections/cushion-cut-moissanite-engagement-rings. For those who want unconventional Mother’s Day gift ideas, it’s a worthwhile endeavor to look at different companies’ social media...

The Brainy Insight for B2B
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April 21, 2014
Our client, MediaMath, was looking for a #cutthru idea that would help them engage with senior marketers and ultimately lead to a conversation about programmatic digital ad buying. Their platform is called TerminalOne Marketing Operating System (T1), which enables marketers to leverage their data and third-party data in the planning, execution, optimization, and analysis of digital marketing campaigns using their proprietary...

CMO Insights: Social Media Innovation
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April 21, 2014
As CMO of the Grammys (officially titled National Academy of Recording Arts and Sciences),  it would seem that Evan Greene doesn’t have to go out on a limb to create engaging content. Most fans are already engaged, eagerly awaiting the next photo or tweet about their favorite music artist. But he and his team maintain that the biggest contributor to...

CMO Insights: Digital Marketing and Customer Centricity
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April 5, 2014
Before taking the job as SVP, Head of Integrated Marketing at Wells Fargo, Michael Lacorazza was cautioned that it might take a while to get things done at this huge bank.  Much to his delight, he was able to push through a number of new initiatives in his first year that had a profound impact on the business.  Though he...