Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
Find out how here.

Social News Roundup | July 18, 2014
BLOG

July 18, 2014
1. Twitter Tells Marketers to Focus On Everyday Moments Major events such as the World Cup provide great ways for brands to connect with consumers, but once those events are over, consumers have since moved on. For other content opportunities, marketers should focus on “Everyday Moments” to spark daily conversation and engage users with the right message. Read more… 2....

Social News Roundup | July 16, 2014
BLOG

July 16, 2014
1. Twitter Releases Improved Dashboard Data The new and improved Twitter analytics dashboard now includes detailed data on the performance of organic tweets. Read more… 2. LinkedIn Acquires Newsle, A Google Alerts Style Network LinkedIn has acquired a service called Newsle that allows users to import their Facebook and LinkedIn contacts and receive alerts whenever a friend or contact is...

Social News Roundup | July 11, 2014
BLOG

July 11, 2014
1. The New Social Networking App Sobrr Erases Everything After 24 Hours To encourage users to go out and live in the moment, photos and comments that are posted on the new social networking app Sobrr will expire after 24 hours. Read more… 2. LinkedIn Replaces Contacts iOS App With Connected To help strengthen professional relationships, LinkedIn replaced its Contacts app...

Social News Roundup | July 9, 2014
BLOG

July 9, 2014
1. LinkedIn Is Gaining Two New Members Every Second, Every Day  Some fascinating facts about LinkedIn: LinkedIn adds two new members every second of every day. 1.5 million users look for jobs on the site every day through mobile devices. By the end of 2014, more than 50% of LinkedIn users will be mobile users. Read more… 2. Facebook is...

Social News Roundup | July 2, 2014
BLOG

July 2, 2014
1. Facebook Experimented With Emotional Posts On Timeline with 700,000 Users Facebook conducted a psychological experiment manipulating people’s news feeds and found that people who saw fewer positive posts on their feed wrote more negative posts, and people who saw fewer negative posts became more positive themselves. Read more… 2. Twitter Rolls Out Mobile App Install Ads Twitter is releasing...

Social News Roundup | June 25, 2014
BLOG

June 25, 2014
1.Facebook Slowly Moving to Real Time Stream Facebook plans to compete with Twitter’s real time stream and convince users that Facebook is the dominant social channel to discuss current events. Facebook’s VP of Media Partnerships believes Facebook has an advantage over Twitter in the battle due to its audience size and real identity. Read more… 2. Twitter Testing Threaded Commentary...

Social News Roundup | June 20, 2014
BLOG

June 20, 2014
1. Twitter to Acquire SnappyTV To integrate the best video content into Twitter’s real-time conversation, Twitter announced plans to acquire SnappyTV. Read more… 2. MiTú, the YouTube Network for Latinos Raises $10 million MiTú, a Latino-focused YouTube network has raised $10 million in funding. MiTú aggregates videos from 1,200 partners and attracts an audience that generates 400 million views a...

Social News Roundup | June 6, 2014
BLOG

June 6, 2014
1. LinkedIn Profile Changes Coming Soon Similar to Facebook, Twitter, and Google+, LinkedIn announced that users would be able to upload cover photos to their profile pages. For premium subscribers, premium users also will receive personalized suggestions for how they should optimize their profile as well as be able to see how they “rank” against their connections. Read more… 2. Pinterest...

Social News Roundup | June 4, 2014
BLOG

June 4, 2014
1. Apple Announces iOS 8 Apple’s latest update offers a slew of new features that includes health metrics, predictive typing suggestions, and the option to search for photos by location. Read more… 2. Instagram Unveils New Photo Features Instagram announced 10 new editing tools that include adjustments to contrast, brightness, saturation, and intensity. Read more… 3. Adding Value to Ads...