Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Niche Social Networks
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August 10, 2014
Gerry Regan, Co-Founder & Executive Producer of  The Wild Geese, was kind enough to not only join a panel on social media for Duke Alums earlier this summer but also to recap some of his observations in the Q+A below.  As you will soon discover Gerry brings a world of experience to his latest venture, a relatively new peer to...

Social News Roundup | August 8, 14
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August 8, 2014
1. Embedded Tweets Now Available on Twitter.com On Twitter.com, users can now embed tweets within another tweet. Read more… 2. Facebook’s Ad Improvements are Driving Their Revenue Growth Facebook’s strong Q2 earnings are driven by new initiatives that include improving the quality and relevancy of ads and new tools like ad preferences or interest-based ads. Read more… 3. Twitter Lets...

Social News Roundup | August 6, 2014
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August 6, 2014
1. Schedule Instagram Posts with ScheduGram ScheduGram allows users to pre-schedule Instagram posts and manage multiple Instagram accounts through one interface. Read more… 2. Twitter Partners With Puma to Test “Flock to Unlock” Advertising Program Twitter has partnered with Puma to launch a new advertising program, “Flock to Unlock.” The idea behind the program is that a deal will be...

Social Media and Content Marketing
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August 3, 2014
Every once in a while one's past and present collide in fun and unexpected ways.  Such was the case when several Duke alums gathered for a conversation on social media in front of a crowd of about 150 fellow Dukies.  With the ambitious title, “Like it Or Not: The Pervasive Influence of Social Media,” representatives from Facebook, Twitter, Google+, The Wild...

Social News Roundup | August 1, 2014
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August 1, 2014
1. Snapchat Valued at $10 Billion Despite the fact that Snapchat never has made any revenue, the company is valued at $10 billion. Read more… 2. Facebook’s Internet.org Project Launches In Zambia Facebook continues to bring the Internet to those who are not yet online by expanding their Internet.org project to Zambia. Read more… 3. Twitter Experimenting With New Hashtag...

Weird Al's Digital Masterclass - A Case Study on "Mandatory Fun"
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July 31, 2014
This July, “Weird Al” Yankovic’s “Mandatory Fun” became the first comedy album since 1963 to reach number 1 on the Billboard 200. It’s a momentous achievement for any artist, but how he pulled it off is even more impressive. Using some original content, smart partnerships and a Q&A on an unlikely source, Weird Al was able to consolidate his scattered...

Social News Roundup | July 30, 2014
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July 30, 2014
1. Facebook Is Forcing Users to Use Messenger App Users will soon be required to use Facebook’s Messenger app in order to chat directly with their Facebook friends on mobile devices. Read more… 2. LinkedIn’s Mobile App Gets a New Profile Look LinkedIn revamped its mobile app by displaying more relevant information on user’s profiles based on how much time...

Social News Roundup | July 30, 2014
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July 30, 2014
1. Facebook Is Forcing Users to Use Messenger App Users will soon be required to use Facebook’s Messenger app in order to chat directly with their Facebook friends on mobile devices. Read more… 2. LinkedIn’s Mobile App Gets a New Profile Look LinkedIn revamped its mobile app by displaying more relevant information on user’s profiles based on how much time...

Social News Roundup | July 23, 2014
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July 23, 2014
1. Pinterest Ranks High In Customer Satisfaction When it comes to user satisfaction, Pinterest ranks as the top social media site. Read more… 2. Twitter Is Making Improvements to Direct Messages Twitter plans to update its iPhone and Android app by allowing users to access their entire direct message history on mobile. Read more… 3. Social Campaign Promotes Boys Wearing...