Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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A stack of books titles with different aspects of your brand like your logo, marketing, advertising, value, and identity.
7 Brand Health Metrics You Should Be Monitoring

May 25, 2023
Branding is a means to achieve business goals, whether you’re selling products on Instagram or running a multi-national corporation. So, how do you know if what you’re doing works? Brand health metrics are the answer. Seventy-seven percent of consumers make purchases based on a brand name, and 82% of investors consider it critically before investing. In our experience, the metrics...

A woman looking over her company's brand messaging to make sure it is consistent.
Why Brand Consistency Matters for B2B Brands

May 24, 2023
The complex landscape of B2B marketing is defined by long-term relationships, multifaceted decision-making processes, and high-stakes transactions. If you’re here, you either love the topic or have no choice but to learn about it. Either way, buckle up for a wild ride as we explore the oh-so-glamorous world of brand consistency and consistent branding. Spoiler alert: it’s more important than...

Competing on price or quality is not enough to stand out in a crowded marketplace. Discover how B2B brand positioning helps your company gain a loyal following.
The 1-2-3 Guide to B2B Brand Positioning

May 24, 2023
The key to capturing loyal customers lies in making a lasting impact in their hearts and minds. Learn the essentials of B2B brand positioning so that you can have staying power with your target audience. How do you differentiate your business in a crowded market? Intelligent companies realize that effective B2B brand positioning is more critical than ever. The problem...

10 Prestigious B2B Marketing Awards

April 24, 2023
You’re a winner! Let the world know. As a B2B Chief Marketing Officer, it’s essential to stay on top of industry trends and showcase your company’s achievements to enhance your brand’s reputation. One way to demonstrate your marketing team’s success is by pursuing prestigious marketing awards. Winning or even being nominated for these awards can bring significant benefits to your...

The Power of the Strategic Response: 7 Ways to Handle Requests as a CMO

April 11, 2023
The modern B2B CMO has a lot on their plate. An overflowing inbox, a jam-packed calendar, questions coming every which way from the board, the C-Suite, direct reports, and the marketing team in a role that wears a stack of hats on the verge of tipping over. Unfortunately, even the most superpowered CMOs don’t have an extra 10 hours a...

The CMO’s Guide to Acquisitions: A Playbook for Success

March 28, 2023
For B2B CMOs, acquiring a new company can be both an exhilarating and nerve-wracking time. On one hand, an acquisition brings with it a flurry of opportunities for growth, innovation, and market expansion. On the other, it can also mean a whole lot of pressure, uncertainty, and tough decisions. Suddenly, you have a new brand to bring into the fold,...

6 Personal Branding Tips for B2B CMOs

March 6, 2023
As marketing leaders, it’s likely that you’ve dedicated a lot of time and effort to crafting and promoting your company’s brand. However, in today’s business landscape, there’s another brand that is just as important but often neglected: Yours. Your personal brand is a reflection of your professional persona, values, and expertise. It can help you establish yourself as a thought...

The Benefits of Taking a Stand as a B2B Brand 

February 17, 2023
Taking a stand on important issues can be a defining moment for a brand, one that not only sets it apart from its competitors but also has a positive impact on the world. ESG (environmental, social, and governance) initiatives have become an increasingly important aspect of modern business, with employees, customers, and prospects alike placing greater emphasis on companies that...

Why B2B Brands Should Embrace ESG: A Guide to Long-Term Success

February 6, 2023
In today’s business landscape, companies are being held to a higher standard of corporate responsibility. The concept of ESG (environmental, social, and governance) has gained traction in recent years, with more and more companies committing to initiatives that promote sustainability, diversity, ethics, and good governance. This trend is not limited to B2C companies. B2B companies, too, are being called upon...