Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Five Mistakes to Avoid When Naming (or Renaming) Your B2B Brand

January 26, 2023
When it comes to naming or renaming a business, many brands fail to think about the potential consequences of a name that does not accurately reflect the company’s vision, values, or goals, or that fails to connect with their target audience. To choose the right name for your business, you need to understand the most common naming mistakes and how...

From the Ground Up: The Basic Guide to Building a Strong B2B Brand

January 4, 2023
As a brand strategy consulting firm, Renegade has spent considerable time mapping out brand building for various companies. At it’s core, brand strategy is about helping businesses develop a clear and compelling brand that resonates with their target audience. By taking a calculated approach to branding, businesses can differentiate themselves from the competition and create a lasting impression on customers. ...

The Top 101 B2B Marketing Influencers of 2022

November 15, 2022
B2B marketers are used to change. It’s the nature of the job, with “agility” being the buzzword for a cohort who needs to adapt quickly and surely as the world changes and new challenges arise. What were some of these hurdles in 2022?   As B2B brands adjusted to the post-pandemic world, the digital transformation spurred a renewed interest in self-service...

7 Enlightened Habits of Highly Effective CMOs

November 7, 2022
How do you create a habit? Cue Kory Kogon from an interview on productivity: “The more you do conscious things, the more your brain cells fire and rewire. It’s called Hebb’s Law. Fire, rewire, and those new connections go to the back of your brain, creating new routines. That’s how you create a habit.” Now, what are the conscious things...

The CMO Huddles Guide to B2B Marketing Agency Partnerships

October 12, 2022
If you want to go fast, go alone. If you want to go far, go together. It’s a timeless idiom with a lineage so long and a relevance so broad that proper attribution has been made difficult (an attribution challenge in marketing? Unheard of!). Still, the message stands firm: any endeavor benefits from collaboration. B2B marketing is no different. It...

Apply the Scientific Method to Your B2B Brand Strategy in 3 Steps

October 3, 2022
Now for the final installment of the 4-part blog series on CATS. You’ve courageously strategized, artfully ideated, and thoughtfully executed—now it’s time to apply the Scientific Method to ensure that your B2B brand strategy is set up for long-term success. The creative process is pretty useless if you don’t have the numbers to show how brand has contributed to growth,...

Top 8 CMO Communities You Should Join Right Now 

September 12, 2022
CMOs have a broad, ever-changing purview. They’re expected to know something about everything. To magically generate demand with a limited budget. To convince the C-Suite that marketing actually works (especially when it comes to that dirty word, “brand”). Tack on a limited number of hours in the day to lead, cajole, and negotiate in isolation and at hyper-speed, and you’ve...

7 Top B2B CMO Coaches to Achieve New Levels of Success

August 23, 2022
There’s a lot to be gained from having a coach, but if you’re at the executive level, it can be daunting to find the perfect fit. This is especially true for the CMO role. There are many general executive-level coaches out there, but a great CMO coach is hyper-focused on guiding CMOs through the landmines that threaten just about every...

The future of B2B marketing in 2023 and beyond

August 9, 2022
Intro: The State of Digital B2B Marketing As of August 2021, The CMO Survey reported that most companies have moved past the nascent phase of digital marketing efforts. In 2020, 31.1% reported being in the early phases, and in 2021 that number dropped to 8.6%.  These percentages highlight a critical point for businesses: if your company is only just getting...