In this special episode, three accomplished CMOs share their experiences as women in the marketing world. The featured guests include Kathy Button-Bell, SVP & CMO of Emerson, Tolithia Kornweibel, CMO of Gusto, and Jean English, who was CMO of NetApp...
Podcast Tags: CMO
The Importance of Making Leadership Connections
Bon jour, and welcome to the first-ever overseas RTU! This episode was recorded from Paris’ Charles de Gaulle airport. Why? This beautiful airport, in the spirit of the show, serves as a perfect symbol of breaking into new territories, and...
Percolate Founder’s Best Practices for Content Marketing
In last week’s episode, we traced the career of Noah Brier from a copywriter who didn’t know what copy was, all the way to co-founder of an immensely successful content marketing platform that’s, to date, received north of $100M in...
The Unlikely Path of Percolate’s Founder
Percolate, a software company, has received north of $100M in funding. Not a number to be scoffed at. In this episode—a fairly atypical one—Noah Brier, the founder, recalls and examines the path he followed to get to this point. Noah...
How to Be A Marketing Data Visionary
Millions of data points. A singular vision. Those are at the core of the new NetApp campaign, and the results were pretty significant. Over 70% of folks who saw the campaign saw NetApp as “a new company,” while website traffic...
Building a B2B Culture Around an “Open” Brand Purpose
How do you become a $4-billion company by selling free software? It almost sounds like a trick question, but it’s been done. Just ask Tim Yeaton, CMO of Red Hat, a $4-billion, open-source software company. The marketing’s been a major...
How Agari Makes a Bold Mission Real
What do you need to make a big splash? A big ship, one would assume, is a terrific place to start. So that’s exactly what Agari used to launch their new brand, the purpose of which is written loudly and...
How Post-Sale Marketing Can Grow Your B2B Brand
Customers: What are they? Where do they come from, and what do they want? These are some of the great, cosmic questions we humans may never be able to answer. Just kidding, it’s actually (from a high-level, conceptual viewpoint) pretty...
How to Supercharge Your B2B Marketing with Research
When you order a pizza, you want it delivered quickly. It should be prepared, placed in one of those fancy heat-retaining delivery bags, and be at your door within a half-hour. Boom. Simple. A brand transformation is not a pizza...
How Purpose Can Help Your B2B Brand Cut Through
What’s your brand's purpose-driven story statement? Actually—let’s pull back a bit: what is a purpose-driven story statement? You could give it a few different names, but in essence, it's a concise guiding principle that informs virtually every aspect of the...