You might think the first step to asteroid mining is to get a rocket ship. Usually you would be right. But on this episode of Renegade Thinkers Unite, Sean Regan, Head of Product Marketing at Atlassian, is taking a different...
Podcast Tags: CMO
How SAP Hopes to Make the World Run Better
If you were constructing a bingo board based on the lingo in tech company discussions, you’d have “disrupt” right in the middle square, as it’s basically a freebie. What’s far less common, is seeing a company actually follow through on...
The Keys to Effective, Purpose-Driven Marketing
A true, purpose-driven brand doesn't happen overnight. What it really takes is a goal, specific actions, and at times, a bit of sacrifice. For Bank of the West, their mission meant, in the short-term, potentially leaving money on the table in the...
Effective Brand Tracking and B2B Demand Generation
Payroll tends to be a purely transactional moment between employer and employee, but Gusto is working to shift that to being a "life moment," potentially one of delight (as receiving a paycheck should be!). Effectively reaching their audience while balancing internal alignment,...
How Brex Became a B2B Unicorn
Silicon Valley is home to thousands of B2B startups—and one of the the newest B2B unicorns. Brex offers a corporate credit card more built around the ever-changing needs of a startup, and they've been valued at over $1 billion. One of...
How Emerson’s CMO Reduces Complexity
Perhaps Kathy Button Bell’s title should change from “Chief Marketing Officer” to “Chief Complexity Reduction Officer”—after all, she’s been simplifying things at Emerson Electric for over 20 years. Over that time, marketing has become complex due to the advent of...
B2B Marketing and the Art of the Survey
Surveys can provide a wealth of data on any sort of topic. But there is an art to crafting the perfect survey, one that invites honest and valuable feedback without steering the respondents, and doesn't damage the responses by overwhelming...
Staying Flexible as a Startup
UVeye is putting together technology that has an immense range of uses, is wildly innovative, and is—putting it plain and simple—cool! The company produces under vehicle inspection systems, that use deep learning—a sort of AI-derived machine intuition—to say “hey, something...
Using Your Personal Brand to Build Your Company Brand
What do we talk about when we talk about a CMO’s to-do list? Usually, items are along the lines of “integrate sales and marketing” or “ensure proper metrics are being examined.” And, yes, those are usually, among other things, crucial...
4 Tips for B2B Marketers from Deloitte's CMO
Growing a community of leaders - an important goal for many companies, but not typically the designated task of a CMO. Diana O’Brien, CMO of Deloitte, however, is not your typical CMO. Diana spends 50% of her time prioritizing building...