Silicon Valley is home to thousands of B2B startups—and one of the the newest B2B unicorns. Brex offers a corporate credit card more built around the ever-changing needs of a startup, and they've been valued at over $1 billion. One of...
Podcast Tags: CMO
How Emerson’s CMO Reduces Complexity
Perhaps Kathy Button Bell’s title should change from “Chief Marketing Officer” to “Chief Complexity Reduction Officer”—after all, she’s been simplifying things at Emerson Electric for over 20 years. Over that time, marketing has become complex due to the advent of...
B2B Marketing and the Art of the Survey
Surveys can provide a wealth of data on any sort of topic. But there is an art to crafting the perfect survey, one that invites honest and valuable feedback without steering the respondents, and doesn't damage the responses by overwhelming...
Staying Flexible as a Startup
UVeye is putting together technology that has an immense range of uses, is wildly innovative, and is—putting it plain and simple—cool! The company produces under vehicle inspection systems, that use deep learning—a sort of AI-derived machine intuition—to say “hey, something...
Using Your Personal Brand to Build Your Company Brand
What do we talk about when we talk about a CMO’s to-do list? Usually, items are along the lines of “integrate sales and marketing” or “ensure proper metrics are being examined.” And, yes, those are usually, among other things, crucial...
4 Tips for B2B Marketers from Deloitte's CMO
Growing a community of leaders - an important goal for many companies, but not typically the designated task of a CMO. Diana O’Brien, CMO of Deloitte, however, is not your typical CMO. Diana spends 50% of her time prioritizing building...
Here’s How to Make Your Marketing Metrics Work For You
Top 10 Global CMO for companies worth over two hundred and fifty million, top 15 CMO on Twitter by Social Media Marketing Magazine, and top 50 most influential people in sales lead management - just some of the accolades that...
How B2B Brands Can Personalize Content With ABM
One of the most sought-after goals in current B2B marketing is being able to deliver personalized content to clients in a sales cycle. This elusive skill is one of the foundations of Coveo, a company using machine-based intelligence to help...
How Aetna’s Rebrand is a Lesson in Storytelling
A company's brand transformation process should never be taken lightly, especially for a health insurance company that serves the lives of thousands of people across the country. When David Edelman joined Aetna’s team as the CMO two years ago, he...
Creating the Category — Affectiva and Emotional AI
Gabi Zijderveld is no stranger to pioneering new tech industries. As the CMO of Affectiva, she has helped to create an entirely new category in the tech industry: #EmotionAI. While emotional intelligence is not always fully understood, Gabi and her...