Recently, at Renegade, we’ve (unsurprisingly) been noticing an increased demand for our social selling training services, so we wanted to offer a bit of guidance on the subject as it can be crucial for B2B sales teams nowadays. What is social selling? Social selling is the practice of sales teams using social media to start conversations with prospects, cultivate real…
Facebook was built to connect people with whomever—and later, whatever—they wanted. However, recently Facebook has accumulated “far too much information for any one person to consume.” Seas of stories have overwhelmed users, as a feed full of actual news has inundated genuine conversations. Since their feeds had become so crowded, “people had started to share less about their own lives,”…
It was impossible to predict the evolution of social media over time. Possibly the biggest change was the shift from connecting with friends to a new extension of businesses for workplace productivity and added customer service value. The importance of social media for business is increasingly immense in the age of overlapping social communities, and stepping up monitoring can help…
No longer does the noun “boomerang” only apply to a flat piece of wood that returns to you once thrown. Instagram has expanded this meaning to now pertain to a video—of sorts—that “rebounds” like a boomerang would, from the beginning of the video to the end, and right back around! But if a Boomerang is only sort of a…
As part of an effort to make the app less about self-expression and more about utility, Pinterest has revamped their mobile profile page to be more useful for users. Previously upon opening Pinterest, the collections in your profile appeared in a grid, with the first image you ever pinned acting as the billboard for all pins within a certain collection….
Content marketing has come to define, albeit to a certain extent, the kind of work we do in our industry. In fact, the term “content marketing” actually contains social media marketing within it, since social media is just one iteration of the content brands and businesses use to engage a target audience. As we have learned and continue to put…
Photo courtesy of Techebizz. When Facebook CEO Mark Zuckerberg announced the company might be developing ways to integrate a “dislike” button, users everywhere seemed to be vocalizing their opinion on the potential change. In fact, discussions about a “dislike” button have been taking place on Facebook for some time now, even before officials legitimized the concern. From posting statuses to…
Research from The Co-Operative Insurance has revealed that four in five drivers associate their first set of wheels with fond memories of the past. According to the report, over 69% of respondents love to ‘car-oke,’ and sing along to music in their cars. Capitalizing on these findings, The Co-Operative Insurance launched its biggest social media campaign on September 14th ,…
Apple Music has taste experts to give us recommendations on what to listen to. Snapchat’s Discover gives publishers a unique platform to broadcast their stories. Now, Twitter’s “Moments” is curating the top tweets that Twitter thinks you should be reading. Photo Courtesy of Slate.Com What is it? With 500 million tweets sent each day, even the most steadfast follower can…
In May 2014, Foursquare released Swarm, an app that allows users to check into locations and follow their friends’ activities. Familiar? It should be. In fact, most initial reactions to the release of Swarm were that of frustration as users realized the app’s functions mirrored those of the original Foursquare many had grown to love. Yet, according to International Business…