In May 2014, Foursquare released Swarm, an app that allows users to check into locations and follow their friends' activities. Familiar? It should be. In fact, most initial reactions to the release of Swarm were that of frustration as users realized the app's functions mirrored those of the original Foursquare many had grown to love. Yet, according to International Business...
This week, I've been thinking quite a lot about Instagram. And you probably have been, too, due to the large amount of buzz the photo-sharing app has been getting lately. These mentions across multiple online news channels aren't for naught, however. Instagram has actually pushed out a number of updates in the form of new features. And they have been...
Uber is crushing the taxi industry that has dominated New York City for so many years, but now NYC cabbies may have finally figured out a way to fight it, Lyft and a whole array of on-demand transit apps that have cropped up in recent years. Arro is a new app for iPhone and Android that aims to connect you...
What is it? Foodworthy, a photo-based food rating app on iOS devices, has finally launched. The app encourages users to share their restaurant experiences by posting pictures of their food and reviewing these particular meals. Structured like Instagram, Foodworthy’s competition would be services such as Yelp, although I can taste a hint of Foursquare in the way the app encourages...
Do you find yourself getting distracted when you’re scrolling through your social media feeds and rapidly jumping from one platform to the next? You are not alone – in fact, humans have a smaller attention span than goldfish! If your brand’s content doesn’t snag your audience’s attention in 8 seconds, you may be losing out on potential followers. Photo courtesy...
Some of life’s most precious moments can pass you by while you are staring at your phone. With multiple social media channels available at our fingertips, sharing, chatting, tweeting and engaging with others has become second nature for many and is hard to turn off. Smartphone in hand, people now seem to spend more time snapping the perfect photo for...
Subway has chosen to part ways with its fifteen-year spokesman, Jared Fogle, due to his alleged connection with a child pornography investigation. Since an FBI raid at Fogle’s Indianapolis home on July 7th, the fast food chain has removed all mention of Jared on its website and social media channels. Most people with a TV have seen Jared appear in...
The morning of Friday, June 26th, the Supreme Court of the United States (SCOTUS) legalized same-sex marriage nationwide. By 3 PM that afternoon, there were 2.6 million tweets using the hashtag #LoveWins, and that number has now surpassed 6.2 million. President Obama’s tweet regarding the ruling incited the viral movement. Photo courtesy of International Business Times Many brands capitalized on...
Do you ever find yourself mindlessly opening Instagram the second you unlock your iPhone? I do it all the time. I admit it – I’m an Instagram addict. There is nothing more satisfying than seeing that little orange heart emerge on your iPhone screen to notify you that someone has liked your photo. Since its debut in 2010, the platform...
The GIF, pronounced “JIF” in case you weren’t sure, was invented in 1987 in order for weather maps to save bandwidth on a dial-up Internet connection. So, why are we talking about GIFs now, in 2015? This format, a combination of pictures that create an endlessly looping, moving image, has been around for a while. However, the recent introduction of...