Food infiltrates our thoughts countless times a day. Where are we going for dinner tonight? Wow, that burrito looks good; I wonder where he got it from. With its hashtag and geotag features, Instagram delivers a multitude of opportunities for restaurants, cafés and sweet shops to become more than just destinations – it allows them to establish and promote their…
Category: Social Media
Social Media Changes the Landscape of Political News and Campaigning
If you wish to increase awareness of political news amongst the Millennial generation, Facebook is the outlet to use. A study by the Pew Research Center, Millennials and Political News, shows that 61% of Millennials received political news in the last week from Facebook, while only 39% of Baby Boomers had. A majority of Baby Boomers continue to rely on…
A Digital Doctor Visit with a Social Media Audit
When we humans fall ill, we know almost immediately when it’s time to visit a doctor. But social media is a more complicated beast, and oftentimes, it takes a second opinion to know when your brand is due for a health overhaul. At Renegade, we offer a social media audit for exactly this purpose. If your company’s social media has…
Your Social Media Survival Guide to Black Friday
The beauty of this survival guide is that it only requires one tool—your smartphone. Step 1: Follow, like and snap If you already know which stores you plan on visiting, then you should follow them on Twitter and like their pages on Facebook. It is likely that your favorite retailers will be using these sites to share deals, coupons and…
5 Ways you should be using Facebook #Hashtags (and a few sprinkles on how you definitely shouldn’t )
It’s been beaten and mocked. Sodden with shame by Jimmy Fallon and Jonah Hill and aligned with ‘selfie’ and ‘food porn’ too often. Now opponents doubt it’s relevance on the (still relevant) social network Facebook. Yes, Facebook is still relevant. We, of course, are referring to our ol’ friend, the hashtag. As a friend, we are here to show you…
New Data Shows Google Plus Will Not Replace Facebook
In a recent study by Renegade, we explored the question, “Is Google Plus a valuable investment for brands for social media marketing?” According to our results, the answer is no. We took the top 10 brands on Google Plus and compared the performance of their (same) content on both Facebook and Google Plus. Even with Facebook’s constraints on post reach,…
Have You Seen My Hat?
While last Sunday’s GRAMMYs showcased some amazing helmets and hats that you will surely see on the street this year, brands took this opportunity in the social space and reacted promptly by claiming rights to the most wanted prize – Pharrell Williams’ oversized hat. During big events like this, marketers jump on the opportunity to make funny content and gain…
Do Slideshow Apps Have a Future?
In 2013, 1.6 billion pictures were shared over social media and mobile photo sharing apps. That’s a rate of 600 million photos shared daily. To give you perspective of how quickly that number is growing, 10% of all the photos taken in all of history were taken last month. Photo sharing apps are creating new opportunities for app developers in…
Women & Social Media in 2013
Maybe you’ve heard, but 2013 was a big year for women on social media. Believe it or not, we ladies now outnumber male users on almost every major platform, and we’ve got some data to back it up. The Pew Research Center recently released the results of a 2013 survey in which 1,445 people across the U.S. were asked about…
Snapchat 101: A Brief History
When Facebook offers to purchase your startup for $3 billion, you take it, right? Not if your startup is calledSnapchat. Its recent rejection of the colossal sum has many scratching their heads. Is the mobile photo sharing app really worth billions of dollars, or more? Let’s take a closer look. Beginnings: In April 2011, Stanford students Evan Spiegel and Bobby…