Social News Roundup | September 5, 2015

1. Facebook Rolls Out Privacy Checkup

Facebook is rolling out a privacy checkup to remind users to review their privacy settings and make sure they are sharing updates with the right audience. Read more…

2. Twitter Forces Twitpic To Shut Down

Twitpic is shutting down as a result of a trademark dispute with Twitter. Read more…

3. Organic Search Drives More Traffic than Paid Search and Social

A recent study conducted by BrightEdge has found that organic search drives 51% of traffic to business-to-business and business-to-consumer websites, whereas paid-search drives 10% and social drives 5%. Read more…

4. Marketing Budget for Social Media Increases, But Hard to Measure ROI

Although social media spending is increasing, it’s still difficult for marketers to measure its return on investment. Read more…

5. B2B Companies Are Perfect For Employee Driven Advocacy Programs

Employee advocacy programs allow employees to use their personal social media profiles to drive brand awareness, leads and promotions for their company. Because B2B companies have large remote work forces and are targeting a more educated buyer, they are the perfect candidates for employee-driven advocacy programs. Read more…