Category: Social News Roundup

1) Facebook IQ shares the blueprint for successful summer branding.    Photo courtesy of SocialTimes As people head outdoors, their mobile devices come with them. This summer focus on mobile, as 70% of people who connected to Facebook did so through mobile. To see the full infographic click here.   2) Social media etiquette lessons: 7 ways to say thank…

1) Why courting enthusiasts can take your brand to the next level.    Image courtesy of Adweek Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention rate. Learn more here…   2) Research shows mobile consumer spending is highest on Sunday.   Photo courtesy of Adweek When marketing, take advantage of…

1) Has ‘Mobilegeddon’ affected your site’s traffic?    Photo courtesy of Adweek Here’s how its affecting others.   2) Marketers asked, Twitter listened.   Photo courtesy of Adweek Video auto-play is coming in late June. Read more here…   3) Is your content missing its mark?   Photo courtesy of Adweek Here’s how to deliver a focused marketing strategy. See…

1) The lowdown on how to market to millennial parents Image courtesy of Adweek As the first truly digital-native generation, millennials operate by a different set of rules than previous generations. For the new rules, click here…   2) Use this hack to automatically post your Instagram photos to Twitter Photo courtesy of Adweek Using the popular app If This…

1) A new app Clear rids the ghosts of your social media past Photo courtesy of Mashable Using computer algorithms, Clear finds and deletes embarrassing posts from your social media channels. To find out more, click here…    2) Automation is the future for digital marketing, but not for social media.   Photo courtesy of Adweek While 98% of marketing companies…

1) If your company sounds like it was named using an Ouija board, it might be time to rename   Photo Courtesy of Adweek Experts agree that quirky names are out. Follow these guidlines to build a strong and recognizable brand name. Read more…   2) Facebook will soon serve ads and content offsite Photo courtesy of Pixabay.com Facebook’s ad targeting…

1) Social media ad spending has hit its saturation point Photos courtesy of MediaPost Global ad spending on social networks drops from 41% to an expected 29% Read more…   2) You should be leveraging the power of brand authenticity.   Photo courtesy of Adweek 91% of consumers want the brands they follow to be authentic in their posts. Find more stats here…   3)…

1) Messaging apps are the apps that stay the longest on users’ phones     Photo Courtesy of Social Times Retention rates for messaging apps were 5.6x better than the average app after 12 months. Read more… 2) Decoding the millennial mind: How to break through to this 80 million strong demographic   Photo Courtesy of AdWeek Millenials spend an…

1) Facebook Developer Conference Summary   Photo Courtesy of AdWeek Here are the 5 major things coming out of the conference that you should know about.   2) Burnbook App Photo Courtesy of Mashable Mean Girls’ ‘Burn Book’ has come to life in app form, and it’s just as bad as you would think. Read more…   3) For Pinterest,…

1) You can now pay your Facebook friends via Messenger!   Photo Courtesy of Mashable The new feature is set to roll out to Facebook users in the U.S. over the next few months. Read more…   2) Facebook’s new Community Standards Photo Courtesy of Social Times Facebook addresses their new policies on hate speech as well as nudity in their…