August 31, 2023

The Top B2B Marketing Events on Our Radar

by Laura Parkyn

As digital channels continue to shape the way we connect, engage, and promote, there’s an undeniable craving for human connection that transcends the virtual realm. This is where marketing events shine, offering a unique and invaluable opportunity to bridge the gap between virtual interactions and real-world relationships.

In this listicle, you’ll find a carefully curated selection of upcoming B2B marketing events that we’re most looking forward to, including a selection of cutting-edge events focused on AI. From workshops designed to fine-tune our strategies to keynotes pulsing with collective brilliance, prepare to earmark these dates ASAP. 

  1. Pavilion CMO Summit (Apr 18, 2024)
  2. Forrester B2B Summit North America (May 5-8, 2024)
  3. Marketing AI Conference (May 8, 2024)
  4. Gartner Marketing Symposium (June 3-5, 2024)
  5. Marketing AI Conference (MAICON) (Sep 10-12, 2024)
  6. INBOUND ‘24 (Fall 2024)
  7. Generative AI World Conference (Fall 2024)

1. Pavilion CMO Summit

When:  April 18th, 2024
Where: New York City, NY
Cost: See ticket prices here (prices range between $495-$1095)
Register: Pavilion CMO Summit

Marketing matters more than ever.

In 2023, we watched marketing budgets get slashed. But those who came out ahead were the ones who invested in marketing.

Join the leading marketing minds at the Pavilion CMO Summit to strategize how you can drive revenue through your marketing efforts and gain the knowledge and skills needed to achieve your professional objectives.

What to expect:

  • Expert-led panels, workshops, and fireside chats, covering topics like using benchmarking data to build your budget, calculating ROI on marketing efforts, aligning sales and marketing, and much more
  • Authentic opportunities to connect and network with CMOs and VPs of Marketing and Demand Gen from around the world.
  • An executive-only event open to VP+ and C-Suite revenue leaders, including both members and non-members of Pavilion.

Pavilion (formerly Revenue Collective) events focus on leadership, growth, and career development in the sales and marketing fields.

2. Forrester B2B Summit North America

When: May 5th – 8th, 2024
Where: Austin, TX
Cost: See ticket prices here (prices range between $2,795-$4,095)
Register: Forrester B2B Summit

The B2B Summit North America is where thousands of B2B leaders are headed — to discover how to accelerate profits and growth by amplifying the value you bring to customers.

Core to this year’s Summit is new Forrester guidance on driving sustained growth by creating a customer-obsessed growth engine. B2B sales, marketing, and product leaders who center their strategies and processes around the customer will be miles ahead of those who don’t.

In three days, across 100 sessions led by 90 Forrester analysts, you’ll find out what it takes to truly align with your customers to sustain growth, boost retention, and elevate your role within the organization.

Forrester’s B2B Summit is the go-to event that professionals trust to deliver the information and insight they need to make bolder, smarter decisions. Bringing clarity and purpose, B2B Summit 2024 is the forum you need to meet the demands of the new landscape.

Here are a few ways you’ll benefit from Summit insights:

  • Identify and drive growth opportunities: Discover marketing frameworks to help you craft your growth strategies from both existing and new customers and receive analyst guidance around the micro- and macroeconomic segments to prioritize.
  • Accelerate innovation: Bring teams together to innovate on buyer value with marketing, sales, and product alignment.
  • Transform revenue generation: Learn the six steps to aligning marketing, product, and sales on revenue goals and customer obsession.
  • Preserve brand value: Learn how to retain brand values when external threats and disruption come your way.
  • Reduce both customer and employee churn: Get the latest insights on how to keep your employees engaged and satisfied and understand the critical linkage with customer retention.

Check out Drew’s Takeaways from the 2023 Forrester B2B Summit

3. Marketing AI Conference

When: May 8, 2024
Where: New York, NY
Cost: $650
CMO Huddles Discount: 15% off ($550 after discount)
Register: Conference

A year after their initial BrXnd Marketing x AI Conference they are coming back to NYC for round 2. Twelve months and many models later, they will look to continue the conversation they started in 2023. What is happening at the intersection of marketing and AI? Where must the industry go? And, most importantly, what’s worth getting your hands on today? is an organization that exists at the intersection between brands and AI. Their mission is to help the world of marketing and AI connect and collaborate. This event will feature world-class marketers and game-changing technologists discussing what’s possible today.

The day will include presentations from CMOs from leading brands talking about the effects of AI on their business, demos of the world’s best marketing AI, and conversations about the legal, ethical, and practical challenges the industry faces as it adopts this exciting new technology.

Attendees will return to work the next day with real ideas on how to immediately bring AI into their marketing, brand, strategy, and data work.

4. Gartner Marketing Symposium

When: June 3 – 5, 2024
Where: Denver, CO
Cost: See ticket prices here (prices range between $4050-4,825)
Register: Gartner Marketing Symposium

“The World’s Most Important Gathering of CMOs and Marketing Executives”

Economic and societal disruptions have become a constant challenge for marketers, yet new tech disruptions now provide an energizing force. AI is turbocharging transformation, turning tech from an enabler powering an efficient marketing machine into a disruptor.

Successful CMOs lean into disruption. They embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency. Those who adopt a blended “human+” strategy, using emerging technology where it adds to the strengths of marketers, will be best positioned to deliver profitable growth and demonstrate marketing’s value.

Join your peers at Gartner Marketing Symposium/Xpo™ 2024 conference to dive into this year’s theme, Lead Marketing Through Disruption’s Next Wave, to gain the insights you’ll need to create, and lead a successful marketing strategy. 

What you can expect:

  • Build Your Network: Connect with Gartner experts and industry-leading CMOs and marketing executives. Attendees can build new relationships, broaden their perspectives and uncover ways to solve problems alongside other marketing leaders. They engage with like-minded peers, and find opportunities to share ideas and experiences.
  • Learn & Engage: Unlock resources for digital investments, make meaningful cultural changes and so much more. No matter where you are on your digital business acceleration journey, Gartner is there to help you get to your destination faster — with confidence.
  • Meet Experts: Gartner’s unbiased experts will help with advancing your mission-critical priorities through industry-leading insights, guidance and tools. You can tap into their unique expertise to make faster, smarter decisions through one-on-one meetings and topic-driven sessions.

5. Marketing AI Conference (MAICON)

When: September 10th & 12th, 2024
Where: Cleveland, OH
Cost: See ticket prices here (prices range between $899-$1899)
Register: MAICON 2023

MAICON is built on the idea that every piece of software marketers use today—ad buying, analytics, automation, content strategy, conversation, email, search, social—can be made smarter by AI. This smarter technology can help marketers. And marketers can learn and grow from each other at MAICON.

You are in the position to be the leader and change agent your organization needs who will pilot and scale AI to reduce costs by intelligently automating repetitive, data-driven tasks. You’ll help drive revenue by improving your ability to make predictions that continually improve, rather than marketers having to figure everything out on their own. 

AI doesn’t have to be confusing or overwhelming. If you understand what it is and how it works, then you can quickly identify the best use cases to apply it. MAICON is bringing in experts and forward-thinking practitioners to help explore the next frontier in digital marketing transformation, ignite curiosity, and explore the depth of AI.

5. INBOUND ’24

When: Fall 2024
Where: Boston, MA
Cost: See ticket prices here (prices range between $765-$1699)
Register: Inbound 2024

HubSpot is bringing back its annual INBOUND Conference, the premier conference that brings together business, marketing, and sales leaders to network, learn, and grow. 

This year, HubSpot is excited to bring an all-star lineup of industry-spanning icons, marketing and sales leaders, wellness experts, and acclaimed authors to the conference’s biggest stage. In addition, it will host its first-ever startup pitch competition that will take place onsite on September 7th.

The 2023 INBOUND lineup includes a wide range of inspiring speakers that span industries, interests, and fields, including:

  • Reese Witherspoon: Actor, Producer, Founder – Hello Sunshine
  • Andrew Huberman: Neurobiology Professor & Host – Huberman Lab Podcast
  • Derek Jeter: Entrepreneur, Philanthropist and National Baseball HOF Inductee – Turn 2 Foundation

In addition to the new slate of speakers and in an effort to further HubSpot’s support of the startup ecosystem, HubSpot for Startups is teaming up with HubSpot Ventures to host INBOUND’s first-ever “Million Dollar Pitch” competition. The panel of experts will then select one top presenter to be considered for a one million dollar investment from HubSpot Ventures. Learn more about the competition here.

6. Generative AI World Conference

When: Fall 2024
Where: Boston, MA
Cost: TBD
CMO Huddles Discount: 25% off
Register: Generative AI World Conference

The Generative AI World Conference is a boot camp for C-Suite, board members, business owners and investors sharing real enterprise GenAI use cases. Gain valuable insights into the world of Generative AI (GenAI) implementation by learning directly from experts who have successfully implemented GenAI solutions and share their experiences on:

  • Project and technology selection 
  • ROI assessment
  • Team organization
  • Data strategies
  • & so much more

Engage with a diverse community of 200 influential thought leaders, CEOs, executives, and innovators who are shaping AI advancements across various sectors. 

The Generative Al World Conference aims to help answer your burning questions about GenAI. Some questions include:

  • What is Generative Al (GenAI)? Is it real for business?
  • How urgent is GenAl for me and my firm (or my investments) to understand now?
  • What are the risks and costs of GenAl?
  • Where do I begin using GenAl most effectively?
  • 6 Should we build or buy for our GenA!/LLM projects?
  • How should I organize to grow and scale my GenAl
  • capabilities?
  • How do I keep my talent and knowledge flow current for competitive advantage using GenAl?