Category: Uncategorized

How did 2024 go for B2B marketers? With extended buying cycles, tightened budgets, and heightened sales expectations, it had its share of challenges.  Despite these obstacles, top marketing executives demonstrated remarkable adaptability and innovation, finding creative ways to deliver results with constrained resources. We're proud to present these exceptional leaders in our latest eBook, "The 101 Top B2B Marketing Influencers...

In today's attention-starved business environment, the ability to communicate clearly and concisely can make or break a CMO's success. Roy Schwartz, co-founder of Axios and Axios HQ and co-author of Smart Brevity, joined a CMO Huddles Career Huddle to share powerful insights into transforming corporate communication. His techniques, once used to revolutionize digital news delivery at Axios, are now helping...

In today’s high-stakes business environment, the ability to negotiate effectively can make or break a CMO’s success. Chris Voss, renowned former FBI hostage negotiator and author of Never Split the Difference, joined a CMO Huddles Career Huddle to share powerful insights into the art of negotiation and conflict resolution. His techniques, once used to defuse life-or-death situations, are now helping...

In today's high-pressure B2B landscape, CMOs face relentless demands to drive growth with limited resources. Liz Wiseman's "Impact Players," offers a blueprint for cultivating game-changing talent within your organization. During a CMO Huddles Career Huddle, Wiseman shared actionable insights on how marketing leaders can amplify their own impact while nurturing high-caliber talent. Here are five key strategies to transform your...

In today's fast-paced business world, CMOs face a whirlwind of high-stakes, spontaneous communication situations—from impromptu board meetings to unexpected client calls. Yet many lack formal training in handling these high-stakes moments.  Enter Matt Abrahams, Stanford lecturer and author of "Think Faster, Talk Smarter," who joined a CMO Huddles Career Huddle to share actionable strategies for mastering off-the-cuff communication.  Abrahams argues...

The United States’ macroeconomic indicators appear robust. Since the beginning of 2024, the S&P 500, America’s main stock market index, has increased by 446 points, or 9.34%. The Federal Reserve has pushed back its initial cut in policy rates due to continued growth resilience and firmer inflation data. However, buried within this robust economic data is a different reality: an...

In our metric-driven business world, it's easy to get caught up chasing short-term wins while losing sight of deeper purpose and long-term, sustainable growth. But CMOs should prioritize finding their purpose to drive sustainable growth and impact—that’s where going “beyond happiness” comes into play. Author Jenn Lim joined a CMO Huddles Career Huddle to discuss insights from her book "Beyond...

Speed and responsiveness have become crucial competitive advantages in today's fast-paced business world. Jay Baer, a renowned author, customer experience expert, and purveyor of fine tequila, joined a CMO Huddles Career Huddle to share insights from his latest book, "The Time to Win," which explores the power of speed in driving customer satisfaction and revenue growth. During the insightful conversation,...

Author Kim Scott joined the CMO Huddles Book Club to share insights for CMOs from Radical Candor, her book on how to be a kick-a** boss without losing your humanity. Radical Candor, the philosophy Scott details in her book, boils down to caring personally while challenging directly. It's about building relationships based on trust and mutual understanding, not just delivering...

I recently witnessed the stock BitFuFu going public on Nasdaq. It was quite a show offering multiple lessons for B2B marketers. A show that Nasdaq reproduces about 500 times a year. And boy are they good at it. From the invitation to the parting pictures in Times Square, every moment is carefully orchestrated for maximum impact. And of course, all...