Over the past year, B2B marketing leaders have started hearing a new variation of a familiar question from their CEOs: “How do we show up in AI answers and LLM search results?” As buyers increasingly turn to tools like ChatGPT, Claude, and Gemini to research vendors, the discovery process is changing. Instead of browsing search results, buyers are asking complex...
At the CMO Super Huddle in Palo Alto, something magical happened. While penguins did not literally waddle through the El Prado Hotel, the spirit of huddling was alive and well. Picture 100 of the sharpest B2B marketing leaders packed into a room, sharing stories, swapping secrets, cheering one another on, and occasionally shivering in unison at the mention of unpredictable...
By: Elyse Flynn Meyer, Owner & Founder, Prism Global Marketing Solutions Today’s B2B CMO isn’t just responsible for filling the pipeline; they’re accountable for driving measurable and sustainable revenue growth. Expectations have evolved, and marketing is now viewed as a strategic driver of business performance rather than a cost center. In an environment where every marketing dollar is closely evaluated...
There’s a lot to be gained from having a coach, but if you’re at the executive level, it can be daunting to find the perfect fit. This is especially true for the CMO role. There are many general executive-level coaches out there, but a great CMO coach is hyper-focused on guiding CMOs through the landmines that threaten just about every...
If your company has a podcast, at some point, your CEO will ask, "How do we grow the reach of our show?" It’s a familiar request—and a fair one, in theory. Podcasts can be a powerful tool for thought leadership, customer engagement, and even demand generation. But here’s the catch: Most B2B podcasts aren’t designed to go viral, nor should...
By: Grant Johnson, 6x Public and PE-backed CMO & Chief Marketing Officer of Chief Outsiders With tariffs and trade tensions increasing the odds of a near-term recession, it's more important than ever to increase marketing performance and the ROI of every marketing dollar spent. I created the Marketing Performance Index and Assessment in 2024 to help CMO’s and their organizations...
In the age of AI, distrust, and disappearing attention spans, B2B tech buying has gotten a whole lot weirder. Fortunately, TrustRadius dropped a data-rich report that offers clarity amid the chaos. Here are 10 things every B2B CMO needs to know right now—served cold, like a penguin’s martini. 1. AI Doubters Are Now the Minority “In 2024, 68% of buyers...
Mining hundreds of conversations with CMOs for insights and deploying my ever-reliable crystal ball, I compiled this list of accelerants for B2B marketing leaders. Let me know your favorites and what I missed. Leadership & Strategy Technology & Innovation Customer-Centric Growth Operational Excellence Emerging Trends What's on your list?...
In a revealing conversation on the Lee2B Marketing podcast, Drew Neisser sat down with host Lee Moskowitz to discuss the state of B2B marketing, the changing role of CMOs, and why marketing needs a fundamental reset in 2025. The wide-ranging discussion offered fresh perspectives on everything from community building to the core challenges facing modern B2B marketers. Learning from Penguins:...
When pitching a product or service, evaluating the role of media is crucial to the success of the campaign. Public relations campaigns are often launched to expand reach, increase awareness or drive engagement with a brand. Since media is where consumers and businesses engage the most, media analysis becomes an essential tool to measure the success of the campaign. Here’s...