In our metric-driven business world, it's easy to get caught up chasing short-term wins while losing sight of deeper purpose and long-term, sustainable growth. But CMOs should prioritize finding their purpose to drive sustainable growth and impact—that’s where going “beyond happiness” comes into play. Author Jenn Lim joined a CMO Huddles Career Huddle to discuss insights from her book "Beyond...
Speed and responsiveness have become crucial competitive advantages in today's fast-paced business world. Jay Baer, a renowned author, customer experience expert, and purveyor of fine tequila, joined a CMO Huddles Career Huddle to share insights from his latest book, "The Time to Win," which explores the power of speed in driving customer satisfaction and revenue growth. During the insightful conversation,...
Author Kim Scott joined the CMO Huddles Book Club to share insights for CMOs from Radical Candor, her book on how to be a kick-a** boss without losing your humanity. Radical Candor, the philosophy Scott details in her book, boils down to caring personally while challenging directly. It's about building relationships based on trust and mutual understanding, not just delivering...
I recently witnessed the stock BitFuFu going public on Nasdaq. It was quite a show offering multiple lessons for B2B marketers. A show that Nasdaq reproduces about 500 times a year. And boy are they good at it. From the invitation to the parting pictures in Times Square, every moment is carefully orchestrated for maximum impact. And of course, all...
As a B2B CMO, finding the right marketing agency partners can feel like an overwhelming task. With so many options to choose from, how do you know which firms truly understand the B2B space and will deliver results for your business? Enter CMO Huddles. This vibrant, ever-helpful community of 300+ B2B marketing leaders is here to make the agency partner...
99.6% of B2B CMOs face one common challenge: TIME. As in, too much time in meetings and no time for strategic thinking (or a personal life). Knowing how to get the most out of your hours and minutes, while managing the fine line between big-picture planning and the nitty-gritty daily grind, can truly make or break how well you rock...
2023 was a tumultuous year for B2B marketers, with significant financial obstacles leading to budget cuts more severe for B2B companies compared to B2C firms. This economic climate prompted a cautious approach among business buying committees, leading them to be hesitant about engaging with new vendors. In response, B2B marketers displayed resilience by creatively adapting to limited resources, focusing on...
Written By Daniel Martin, chief editor at Altitude Marketing. Gone are the days of manufacturing industries employing offline tactics such as word-of-mouth, referrals, trade shows, and sales calls. To stay relevant, it’s absolutely essential that manufacturers craft marketing strategies that cater to their audience. Millennials, the new bosses, are the key decision-makers now. Those born between 1997-2012 find it easier...
Renegade Marketing: A Practical Guide to B2B Marketing Written by Petra Bajdek, Student at Bentley University | August 2023 In the book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, marketing influencer and founder of CMO Huddles, Drew Neisser, explores the keys to successful business-to-business (B2B) marketing through a series of anecdotes shared by leading Chief Marketing Officers (CMOs)....
A recent study by CMO Huddles, Marketing Insider Group, and Renegade.com, put generative AI tools like ChatGPT to the test against human writers. The goal was to see how machine-generated content compared to human-authored and collaborative human/AI hybrid content. The study compared 60 blog posts: 20 written by humans, 20 generated by AI (ChatGPT), and 20 AI-written but refined by...