It was impossible to predict the evolution of social media over time. Possibly the biggest change was the shift from connecting with friends to a new extension of businesses for workplace productivity and added customer service value. The importance of social media for business is increasingly immense in the age of overlapping social communities, and stepping up monitoring can help…
Category: Brand Building
8 Great Ways Brands Have Celebrated Mother’s Day
Flowers? Chocolate? Jewelry? What is the best gift to give the person who gave you life? If you’re planning to give a jewelry item to your mother on this special day, you may visit an online jewelry shop like https://gemaandco.com/collections/cushion-cut-moissanite-engagement-rings. For those who want unconventional Mother’s Day gift ideas, it’s a worthwhile endeavor to look at different companies’ social media…
Tide Wins Super Bowl Real-Time Marketing
We all know who won the Super Bowl on Sunday night, but Renegade is more interested in who won the high-stakes real-time marketing melee. After a thorough review of the contenders, we’re declaring Tide the big winner! Taking advantage of the fact that all the Super Bowl commercials were released well in advance of the big game, Tide came prepared…
How Do You Hire? Top CMOs Talk Talent
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Ask almost anyone in a corporate leadership role, and they’ll tell you that the success or failure of a company depends less on corporate structure and a great logo than it does on that hard-to-define, oh-so-important secret sauce: the human element. A great leader cannot be successful without surrounding him or herself with a great team of people who embody…