Personification: The representation of an abstract element of your story in human form. You probably encountered this term in high school as an effective, if novel, element of good storytelling. Instead of describing a conflict, you give it a human form and let that character literally tell it’s own story. Customer service software vendor, Zendesk, pulls this off to hilarious…
Personification: An Effective B2B Marketing Technique
![Personification in B2B Marketing](https://renegademarketing.com/wp-content/uploads/Personification-1200x600.jpg)