Check out any of the content curated by Red Hat’s in-house team, and you’ll see the same message over and over again: collaborative problem solving is the engine for innovation. Their Open Source Stories showcase community innovation at work in poignant, inspiring ways. Their transparency during their rebrand reflects their commitment to living their code. And their annual Women in…
[Updated for 2021] As the economy tightens, it’s not surprising that Gartner’s 2020 CMO Spend study reported that CMOs are shifting 32% of their budget from agencies to in-house resources. That same study also cautions CMOs that “pursuing in-housing can turn into futile effort … and involves more financial risk than relying on a contracted partner.” So, before you shift…
Which sounds better: a package delivered to the office filled with branded swag or a LinkedIn post announcing your newest product launch? The answer is, hands down, the former. Why? Because there’s something truly special about a personal touch—it’s more genuine, and it gets people excited about your brand in a way that makes you stand out. These days, it…
There are a million and one reasons why cultivating brand purpose should be a priority for any business and, in light of the current COVID pandemic, here’s one more (with 4 inspiring examples to back us up)! Because a true purpose is the overarching, guiding force behind everything a company does, it’s the contingency plan you didn’t know you needed…
As offices around the world go remote, we’ve heard all of the basics for working from home: maintain a routine, set up a workspace, remember to shower, and if you’re going to wear sweatpants, at least change out of the ones you wore to bed. For many organizations without much experience working remotely, there is a whole new learning curve…
This is not a business as usual moment. Whatever plans you had in place for 2020 have no doubt been disrupted if not tossed out the window. Undoubtedly, it is a moment that will test the resolve of just about every business, its financial coach and leaders. In short, this is a leadership moment, during which brands, like individuals, can…
A time of crisis is a time for action, and as we navigate a constant influx of new information and policy updates on a worldwide scale, there is a distinct opportunity for individuals and companies alike to work together for the common good. Of course, there is plenty of fear and anxiety surrounding the current COVID-19 pandemic, but there are…
Ad agencies are notoriously poor at applying their craft to their own brands, but martech companies don’t have that problem. Marketo and Hubspot are masters of inbound marketing, in which brands draw potential customers to them with tactics such as content marketing and search optimization. Salesforce is really good at using Salesforce to sell itself. And Demandbase, a leader in…
Waiting in the lounge area for my flight back to New York City on American last week, I overheard a fellow passenger grumble that “I have a zillion upgrade credits but can never use them.” Having not been upgraded either despite my lifetime Platinum status and early check-in, I thought for a moment about my loyalty to American — why did…
Every once in a while you meet someone who seems to be so much more productive than you are that you just have to stop and tip your hat. The recipient of my admiration most recently is Martin Jones of Cox Communications and as you will see in our interview below, Martin is a man who wears many hats from…