This past weekend, New York City had one of its biggest snowstorms ever, and, as usual, this presented an opportunity for brands to engage in the social conversation. Not surprisingly, New Yorkers expressed a lot of joy, surprise and down right frustration across social channels. What was surprising is that as the snow and chatter piled up across Gotham, most…
Category: Musings
Revlon’s Lovely “Love is On” Campaign
Admittedly, I’m a biased blogger. I love big ideas. And I am more than happy to celebrate big ideas even if my agency had no hand in creating them. Think of it as a form of largesse. Or jealousy. Either way, Revlon’s “Love is On” campaign meets all of my criteria for a big idea: 1) It’s emotional. What’s more emotional…
CMO Insights: How to Score with Content Marketing
Content marketing is one of those things that is easy to talk about yet extremely hard to get right. It’s not enough to have a clear strategy although that is essential. It’s not enough to tell compelling stories across a wide range of platforms. Even with paid media driving views and influencers adding their audiences, there is no guarantee that your…
Getting B2B Content Marketing on the Payroll
I’m on the phone the other day with my friend John Hall of Influence & Co and casually ask, “Do you know any Chicago-based wizards of content marketing that would be good panelists?” [My inquiry was anything but casual in that I’m emceeing the first day of Incite’s Content Marketing Summit and I’m a stickler for getting sharp and articulate panelists thus…
CMO Insights: Focusing on a Superior Customer Experience
Todd Merry is the CMO of Delaware North, a gigantic company that you many not have heard of but have probably interacted with. How is that possible? Well, first here are a couple of key facts–Delaware North is privately held yet has revenues of more than $2.6 billion and has 55,000 employees worldwide. Those employees work around the globe at venues like the…
CMO Insights: Social Media Innovation
As CMO of the Grammys (officially titled National Academy of Recording Arts and Sciences), it would seem that Evan Greene doesn’t have to go out on a limb to create engaging content. Most fans are already engaged, eagerly awaiting the next photo or tweet about their favorite music artist. But he and his team maintain that the biggest contributor to…