The top-rated podcast for CMOs features insight-rich interviews by Mr. Renegade Marketing, Drew Neisser. Email Address Get the RSS Feed SUBSCRIBE How to Be Your Own Best B2B CustomerPODCASTMay 21, 2017GUEST:Tom Libretto,Chief Marketing Officer, Pegasystems When Tom Libretto came to Pegasystems as Chief Marketing Officer in 2016, he recognized that the tech company was in the midst of a big change. Leadership was challenging many of their preconceived notions, and Libretto jumped right... How to Engage Employees and Beget Better MarketingPODCASTMay 14, 2017GUEST:Patti Newcomer-Simmons,Vice President of Marketing, Intuit When you think about how companies motivate employees, you’ll likely think of human resources first. This wasn’t the case for Patti Newcomer-Simmons, Vice President of Marketing at Intuit. After she returned to the financial software company following a... Building a World Class Brand on a Shoestring BudgetPODCASTMay 7, 2017GUEST:Dara Royer,Chief Development and Marketing Officer, Mercy Corps Dara Royer sat alone at her desk pondering the seemingly impossible–how do you rebrand a global organization with only a $50,000 budget? She knew in her heart of hearts that rebranding was not just a nice next step... Marketing’s Torrid Trio: Storytelling, Data & TechPODCASTApril 30, 2017GUEST:Mayur Gupta,Global Vice President for Growth and Marketing, Spotify While most of us are driving into the future of marketing with limited visibility, Spotify’s Mayur Gupta not just sees what’s ahead, but also shares his vision with helpful precision. In this episode of Renegade Thinkers Unite, Gupta talks... 3 Keys to True Creativity for MarketersPODCASTApril 23, 2017GUEST:Larry Robertson,Creativity Expert, Founder, Lighthouse Consulting Before we talk about the inspirational elements of Episode 13, let’s chat about the power of a having a great network. In this case, I connected with creativity guru Larry Robertson (star of Episode 13) through my new friend... How to Thrive in the Engagement EconomyPODCASTApril 16, 2017GUEST:Chandar Pattabhiram,Chief Marketing Officer, Marketo At one point in our conversation, Chandar Pattabhiram says “I’ve always believed that people buy candles not because they need candles, but because they need light.” As CMO of Marketo, Chandar brings a floodlight to the world of marketing, leading... How B2B Companies Can Thrive in a ‘Give to Get’ EconomyPODCASTApril 9, 2017GUEST:Peter Krainik,Founder & CEO, The CMO Club Every brand strives to build emotional connections with its constituents but few have succeeded in the manner of Pete Krainik, founder and CEO of The CMO Club. Starting from scratch in 2007, Pete has built a remarkably collaborative membership... Building Beautiful Customer LoyaltyPODCASTApril 2, 2017GUEST:Ryan Linders,VP CRM, Loyalty, and Marketing Analytics, Sally Beauty In episode 10, my guest Ryan Linders provides a rare glimpse into the initial phases of building a customer loyalty program from scratch. You’ll learn how Linders got the program off the ground and how Sally Beauty provides value... How to Build a Loyal Fan BasePODCASTMarch 26, 2017GUEST:Will Dailey,Songwriter, Entrepreneur, Independent Artist, In episode 9, we take a break from big brand CMOs to hear from independent musician Will Dailey. Why this deviation? Well first, I’ve been trying to get an interview with Will Dailey ever since I saw him... View MoreOlder EntriesNewer Entries
