The CMO Digital Decathlon

Say hello to your first AI teammate—aka your digital twin. Developed by Liza Adams, AI & Exec Advisor at GrowthPath Partners, your digital twin can enhance productivity and strategic thinking. “Digital twins are AI simulators that mirror how you think and work,” Adams explains. “Personal simulators get you value fastest and help you quickly build your AI skills.” For more on how to build your digital double, see Liza’s LinkedIn newsletter. 

🐧 Join Liza Adams at our CMO Super Huddle on 11/7 in Palo Alto! And for a Bonus Huddle in June – ping me for an invite.

Jon Lombardo, co-founder of Evidenza, is collaborating with some of the world’s most sophisticated brands to reinvent market research. “It turns out that you can effectively build digital twins of people, and then you can ask a series of questions in market research, qualitative or quantitative,” explains Lombardo. “You’ll get responses, believe it or not, that are extremely similar to what human responses like you would give.” It helps that Evidenza can deliver synthetic research studies 3x faster at half the cost. 

🐧 Jon Lombardo will also be at the CMO Super Huddle. Getting FOMO yet?

The recent TrustRadius B2B Tech Buying Report reveals dramatic shifts in buying behavior that marketers must adapt to immediately.  

• 72% of buyers now encounter Google’s AI overviews during their research process.
• 90% of these buyers click through AI overviews to sources cited for fact-checking. 
• For the first time, “prior experience” ranks as both the most frequent and most influential resource consulted by buyers. 
• Meanwhile, 77% of buyers look at user reviews when making a software purchase. 

The report makes it clear: Buyers trust their own experience and peer validation far more than vendor or analyst claims. Savvy CMOs will focus on facilitating these trusted information sources rather than fighting against them. 

🐧 For more highlights, click here. We are delighted that TrustRadius is a Founding Sponsor of the 2025 CMO Super Huddle.

Noah Brier of Alephic suggests that the key to AI effectiveness isn’t just having the tools, but integrating them thoughtfully into your existing processes. “When you take a person who is an expert in something, and you build everything around the ways that they work, you get completely mind-blowing, non-generic output out of these models,” Brier explains, referencing an AI copywriter his team built for Amazon. 

🐧 Guess what? Noah Brier will also be at the CMO Super Huddle!

Video content has never been more important, but creating high-quality assets remains a costly endeavor. Samantha Stark from Phyusion helps clients leverage AI-generated video to create high-quality content at substantially lower costs. She shared with me how platforms like Sora, Veo, and LTX Studio are game changers, enabling the creation and editing of realistic footage quickly and with a minimal learning curve. These tools essentially democratize video and audio production in ways that were previously unimaginable. 

🐧 Surprise, surprise, Samantha Stark will be joining the CMO Super Huddle and a Bonus Huddle on GenAI video in July – ping me for an invite.

You’ve mastered demand gen and ABM, but are you overlooking the immense potential of your existing champions? Says Shankar Ganapathy from BoomerangAI: “Despite 50-75% of new revenue having a direct or indirect link to an existing customer champion, most companies surprisingly underutilize them for marketing.” 

“What’s more,” he continues, “with 25% of your champions changing jobs annually or having prior experience working at your target account, you’re missing out on warm introductions to a staggering 50% of your ICP accounts, and a remarkable 66% of champion lookalikes get the wrong outreach.”

🐧 We are thrilled that Boomerang is a Founding Sponsor of the 2025 CMO Super Huddle.

Deep research capabilities in AI tools can transform how B2B marketers approach strategic initiatives. Nicole Leffer, an AI marketing expert, highlights this game-changing functionality. She emphasizes that most marketers dramatically underestimate what these tools can accomplish: “The level of intelligence on the majority of what it does is far beyond the vast majority of humans.” 

From competitive intelligence to strategic planning, these deep research capabilities can compress weeks of work into hours, helping resource-constrained marketing teams punch well above their weight class. 

🐧 And yes, Nicole Leffer too is planning to join the CMO Super Huddle – you can see why we’re confident we’ll sell all 101 tickets.

As large language models increasingly serve as the front door to buyer journeys, ensuring your brand appears in their knowledge base is critical. But how? While many SEO experts will tell you they’ve cracked the code, few have developed systematic tests to validate their approaches. 

John Hall, Strategic Advisor at Relevance, believes they are getting close. “We’ve moved the needle with GEO (GenAI Search) through a combination of new types of content, evolved SEO strategies, and feeding the GenAI engines data.” 

Hall explains, “Your content must answer the specific questions your buyers are asking and be available across multiple channels where it can be indexed and referenced.”

🐧 Hall will collaborate with CMO Huddles to create a GEO test, the results of which will be shared—wait for it—at the CMO Super Huddle!

Speaking of channels that deserve more attention, YouTube remains dramatically underutilized by B2B marketers, despite its status as the world’s second-largest search engine. We’ve seen firsthand that short-form video excerpts from longer content can drive exponential reach compared to their original formats. The CMO Huddles team is taking existing content, creating 90-second versions optimized for YouTube Shorts using Vidoso and Descript, and achieving thousands of views with minimal production investment.

The algorithm rewards consistency, so consider repurposing existing content into a regular YouTube series. This doesn’t require Hollywood production values – just valuable information presented consistently and effectively.

Most websites are experiencing a gradual decline in organic site traffic due to the rise of “zero-click” LLM experiences. For marketers, this means creating experiences that enable visitors to discover what they came for in a single click. Given the myriad types of buyers and content on your site, architecting the perfect experience for every visitor is nearly impossible. But there’s a different approach worth testing.

We have installed Webless.ai on RenegadeMarketing.com as an always-on search tool that delivers intelligent responses to any question. In a very short period, we are seeing a significant increase in time on site, and visitors are discovering more of our older content that is particularly relevant to their questions. While we aren’t selling anything on RenegadeMarketing.com, it is easy to see how more satisfied site visitors could lead to higher conversions.