If you believe that big data has essentially negated the need for creativity and, more specifically, idea-driven marketing, then feel free to skip this piece and we'll catch you next month. However, if you share our belief that big ideas are still a critical means of differentiation, building brand value and driving sales, then please keep reading as we tap into the creative wisdom of Emilie Baltz, a ...

Interview twenty-seven award-winning CMOs like Drew did in Q4 and you’d discover a number of commonalities, even though their businesses and responsibilities are often wildly different. Collectively curious, ambitious and passionate, they also strive for improvement, perhaps best exemplified by GE’s Beth Comstock, who provided the inspiration for the following 5 resolutions.

With multiple holidays just around the corner, it seems like this is precisely the right time to dish out some nourishing food for thought, most of it based on a feast of interviews among recent CMO Award winners.

Here’s a startling fact reported by SocialFlow — 99% of brand-created content generates little to no engagement on social media. It turns out that most people have better things to do than like, share or comment on product-related posts, which means the vast majority of social media and content marketing efforts are falling on deaf ears. So what’s a savvy marketer to do? We think the following six new ...

We’ve counted up a multitude of new numbers lately that we thought were worth calling to your attention, including our new office number: 646-838-9000. We hope these figures help you recalibrate your 2015 marketing plans.

In honor of Renegade’s recent relocation uptown (437 Fifth Ave. NYC 10016), we thought we’d focus this month’s newsletter on some truly moving ideas that cut through — not just the clutter, but the notion that in the era of big data, marketing no longer requires emotional appeal.

When a comedy album topped the charts, a dad and his kids got pulled off a plane for tweeting and soccer dominated the US social buzz, our first reaction was, “Wow, that’s weird.” Digging a bit deeper, we found some method in all this weirdness.

After 11 years of surprising and delighting HSBC customers with free rides around NYC, the BankCab drove into the sunset this June. And while this quintessential example of Marketing As Service is forever parked in our memories, other marketers are also putting the pedal to the metal via programs that emphasize actions over ads, delivering unique value to their prospects and customers. Here are a few turbocharged examples:

Many marketers feign dedication to building loyalty, celebrating the idea in prose while focusing their budgets on customer acquisition. This month, we encourage our readers to rethink this approach from metrics to product strategies, content to loyalty programs.