The B2B Customer Event Episode
PODCAST
February 24, 2023
GUEST:
Shirley Macbeth - Olga Noha - Marca Armstrong,
CMOs, Forrester - SplitMetrics - Passport
What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are...