Resources - aka Story Hub | Renegade Marketing

Group of business persons sitting around a table and talking about b2b market research

Getting Started with B2B Market Research

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July 6, 2023

Imagine having a compass that points you towards the most lucrative opportunities, helps you understand your customers' deepest desires, and guides you in making data-driven decisions that propel your business forward. B2B market research is that compass, illuminating the path to success in the ever-evolving world of business-to-business interactions. Embarking on the journey of B2B market research is the key...

Two colleagues work together to develop their company’s social media branding strategy.

The Complete Social Media Branding Strategy for B2Bs

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July 6, 2023

A social media branding strategy is a core part of every larger B2B marketing strategy. And today, with more than 90% of companies using social media as a key marketing channel, it’s also a competitive imperative. Not only should companies have social media accounts, they should be leveraging them to communicate with customers, amplify content, and build brand awareness (among...

Marketing team discusses how to use content marketing and storytelling in their strategy.

Are Content Marketing and Storytelling Synonymous?

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July 6, 2023

Content marketing and storytelling are both key components of an effective marketing strategy. But while these tactics are closely related, often discussed together, and share similarities, they are not entirely synonymous. It’s important for marketers to understand these two terms as separate concepts in order to use each strategically. In this article, we’ll explore the distinctions between content marketing and...

A woman accepting her position as CMO after climbing the corporate ladder using these 5 strategies.

Career Development for CMOs: 5 Smart Strategies

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July 5, 2023

The world of business is an ever-changing landscape. Within this shifting terrain, the role of a Chief Marketing Officer (CMO) has become critical. A CMO is not merely a glorified marketer; instead, they are strategists, leaders, communicators, and innovators. In this post, we will explore the concept of CMO career development, highlighting its importance and discussing smart strategies to help...

The Fundamentals of Brand Experience Design

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July 5, 2023

In today's fiercely competitive business landscape, simply offering a quality product or service is no longer sufficient to thrive. To truly stand out and forge connections with customers, brands must go beyond the ordinary and create immersive experiences that resonate with their target audience. This is where the art of brand experience design comes in. Brand experience design encompasses every...

Two colleagues smile as they work together on their company’s B2B content marketing strategy.

The Complete B2B Content Strategy for 2023

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July 5, 2023

In today's competitive digital landscape, understanding and implementing a robust B2B content strategy is crucial for B2B brands. This article will explore the key components that contribute to a successful B2B content strategy and provide actionable steps to help you build and execute your own strategy effectively. By incorporating the components and action steps outlined in the sections below, you...

Renegade Resources

Getting Started with B2B Market Research

The Complete Social Media Branding Strategy for B2Bs

Are Content Marketing and Storytelling Synonymous?

Career Development for CMOs: 5 Smart Strategies

The Fundamentals of Brand Experience Design

The Complete B2B Content Strategy for 2023