Resources - aka Story Hub | Renegade Marketing

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The Power of First-Party Data in Marketing

BLOG

June 27, 2023

In the ever-evolving world of B2B marketing, data plays a pivotal role in understanding consumer behavior and preferences. And among the various types of data available, first-party data stands out as perhaps the most valuable asset. This is truer now than ever before as tech giants like Apple and Google phase out the use of third-party cookies (See: “cookiepocolypse” to...

adult businessman in a city checking the time because he has good time management for cmos

Time Management for CMOs: 6 Tips to Maximize Productivity

BLOG

June 27, 2023

As a Chief Marketing Officer (CMO), your role is a critical one that often requires you to juggle multiple responsibilities simultaneously. From overseeing campaigns to managing teams, attending meetings, and handling day-to-day operations, the list of tasks you're responsible for can be endless. With so much on your plate, managing your time effectively is essential to ensure you're able to...

Trust is Human-Led & 11 Other Forrester B2B Summit Takeaways

PODCAST

June 23, 2023

GUEST:
Drew Neisser,
CEO & Founder, CMO Huddles

This special 350th episode was brought to you from Drew’s hotel room at Forrester’s 2023 B2B Summit and holds 12 key takeaways that B2B marketers can use to drive customer-centric growth. Long-time listeners will recognize Drew’s CATS framework and the...

Effective Brand Communication in B2B Marketing: A Primer

BLOG

June 22, 2023

In today's highly competitive business landscape, effective brand communication plays a vital role in the success of B2B marketing strategies. The way a brand communicates its message, values, and offerings to its target audience can significantly impact its brand reputation, customer relationships, and overall business growth. In this article, we will explore the importance of brand communication in B2B marketing,...

Measuring B2B Brand Value in 5 Simple Steps

BLOG

June 22, 2023

Brand value is often considered as an intangible asset that can significantly influence a company's market performance. Despite its significance, the process of accurately measuring brand value can be complex, especially in the realm of business-to-business (B2B) enterprises. In this blog, we will guide you through five simple yet effective steps for measuring brand value in the B2B sector. Key...

The Power of Brand Collaborations in B2B Marketing

BLOG

June 22, 2023

Brand collaboration has become a popular marketing strategy for B2B businesses looking to stand out in the market and reach new audiences. By partnering with a complementary brand, businesses can tap into a wider customer base and offer unique solutions that they couldn't deliver on their own. Further, brand collaborations help boost brand reputation and create excitement around joint offerings...

Renegade Resources

The Power of First-Party Data in Marketing

Time Management for CMOs: 6 Tips to Maximize Productivity

Trust is Human-Led & 11 Other Forrester B2B Summit Takeaways

Effective Brand Communication in B2B Marketing: A Primer

Measuring B2B Brand Value in 5 Simple Steps

The Power of Brand Collaborations in B2B Marketing