B2B Rebranding: Tips and Tricks
PODCAST
August 12, 2022
GUEST:
Heather Salerno - Marshall Poindexter - Gabi Zijderveld,
CMOs, Appcast - OpenEye Scientific - Smart Eye
There are many different reasons to rebrand, but if it’s just to change the logo and colors to “freshen things up,” that’s not it. A rebrand has to be more a coat of paint on an old barn, and while...