
7 Brand Health Metrics You Should Be Monitoring
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May 25, 2023
Branding is a means to achieve business goals, whether you’re selling products on Instagram or running a multi-national corporation. So, how do you know if what you’re doing works? Brand health metrics are the answer. Seventy-seven percent of consumers make purchases based on a brand name, and 82% of investors consider it critically before investing. In our experience, the metrics...