Resources - aka Story Hub | Renegade Marketing

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Net Promoter Score (NPS) Benchmarks in B2B: A Primer

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June 29, 2023

Net Promoter Score (NPS) is one of the most commonly-used business performance metrics—a simple and straightforward rating scale that helps businesses understand how well they’re serving their customers. But measuring the score isn’t enough to truly inform your future brand strategy. To understand NPS in context, companies must put it into context using B2B Net Promoter Score benchmarks. We’ve created...

Company CMO talking to her team about how to develop a marketing strategy

How CMOs Can Develop a Perfect Marketing Strategy

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June 29, 2023

As a Chief Marketing Officer (CMO), it's your responsibility to create and execute a marketing strategy that drives results for your organization. But where do you start? In this article, we'll walk you through how to develop a marketing strategy that consistently delivers. Step 1: Define Your Target Audience The first step in developing a marketing strategy is to define...

12 Takeways from Forrester’s B2B Summit

NEWSLETTER

June 2023

I know where I want to be May 5th, 2024, how about you? For me, it will be Austin again for the Forrester B2B Summit. I found this year’s to be remarkably valuable on multiple dimensions including insights, inspiration, and introductions to both new and old friends. I had forgotten how exhilarating it can be just to get out of one’s bubble and think about big ideas.

Brand Extension in B2B: 3 Under-the-Radar Insights

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June 27, 2023

Brand extension occurs when companies use their existing brand and reputation to launch new products, gain a new customer base, or enter a new market outside of their current offerings. Some of the world’s now-largest and most recognizable brands — think Amazon, Apple, GE, and the like — have attained their current positions at the top of multiple markets by...

Customers sharing their first-party data through their mobile devices.

The Power of First-Party Data in Marketing

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June 27, 2023

In the ever-evolving world of B2B marketing, data plays a pivotal role in understanding consumer behavior and preferences. And among the various types of data available, first-party data stands out as perhaps the most valuable asset. This is truer now than ever before as tech giants like Apple and Google phase out the use of third-party cookies (See: “cookiepocolypse” to...

adult businessman in a city checking the time because he has good time management for cmos

Time Management for CMOs: 6 Tips to Maximize Productivity

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June 27, 2023

As a Chief Marketing Officer (CMO), your role is a critical one that often requires you to juggle multiple responsibilities simultaneously. From overseeing campaigns to managing teams, attending meetings, and handling day-to-day operations, the list of tasks you're responsible for can be endless. With so much on your plate, managing your time effectively is essential to ensure you're able to...

Renegade Resources

Net Promoter Score (NPS) Benchmarks in B2B: A Primer

How CMOs Can Develop a Perfect Marketing Strategy

12 Takeways from Forrester’s B2B Summit

Brand Extension in B2B: 3 Under-the-Radar Insights

The Power of First-Party Data in Marketing

Time Management for CMOs: 6 Tips to Maximize Productivity