Foodies for the win! How to optimize engagement on Instagram

Food infiltrates our thoughts countless times a day. Where are we going for dinner tonight? Wow, that burrito looks good; I wonder where he got it from. With its hashtag and geotag features, Instagram delivers a multitude of opportunities for restaurants, cafés and sweet shops to become more than just destinations – it allows them to establish and promote their…

WWDC 2015: Software Updates, Apple Music and Drake

On Monday in San Francisco, Apple’s Worldwide Developers Conference featured several software updates, app improvements and a subscription music service. Here’s the rundown in case you missed the live stream.   Photo courtesy of TechCrunch OS X El Capitan Apple’s Mac software, OS X 10.11 will be released next Fall for free, with a public beta available this July. “El…

Social News Roundup | June, 12, 2015

1. 3 Surprising Benefits of Scheduling Your Tweets    Photo courtesy of AdWeek Scheduling your Tweets ahead of time helps to create a stronger and more consistent brand voice, allows you to be creative and can relieve stress. Read more here. 2. American Pharoah May Be The Most Brand Friendly Horse Ever   Photo courtesy of AdWeek The last time…

Social Media Changes the Landscape of Political News and Campaigning

If you wish to increase awareness of political news amongst the Millennial generation, Facebook is the outlet to use. A study by the Pew Research Center, Millennials and Political News, shows that 61% of Millennials received political news in the last week from Facebook, while only 39% of Baby Boomers had. A majority of Baby Boomers continue to rely on…

Social News Roundup | June 5, 2015

1. Users Score Meerkat, Periscope Highly For Social Events  Photo Courtesy of TechCrunch Only 21% of adults say that they’re interested in Meerkat or Periscope. Find out why these people want to use it here.    2. Pinterest Announces Buyable Pins for iPhone and iPad Photo Courtesy of SocialTimes  This week, Pinterest announced their introduction of buyable pins on their mobile…

The changing face of digital communication – are emojis the future of online advertising?

It’s hard to believe that texting is no longer the quickest way to communicate. Have “lol,” “omg” and “ttyl” gone out of style? Brevity and clarity are two underlying principles that allow social media to thrive. As users’ attention spans diminish, it becomes increasingly important to relay information in the most clear and concise manner, thus giving rise to the…

Social News Roundup | May 22, 2015

1) Facebook IQ shares the blueprint for successful summer branding.    Photo courtesy of SocialTimes As people head outdoors, their mobile devices come with them. This summer focus on mobile, as 70% of people who connected to Facebook did so through mobile. To see the full infographic click here.   2) Social media etiquette lessons: 7 ways to say thank…

Social News Roundup | May 15, 2015

1) Why courting enthusiasts can take your brand to the next level.    Image courtesy of Adweek Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention rate. Learn more here…   2) Research shows mobile consumer spending is highest on Sunday.   Photo courtesy of Adweek When marketing, take advantage of…

Social News Roundup | May 8, 2015

1) Has ‘Mobilegeddon’ affected your site’s traffic?    Photo courtesy of Adweek Here’s how its affecting others.   2) Marketers asked, Twitter listened.   Photo courtesy of Adweek Video auto-play is coming in late June. Read more here…   3) Is your content missing its mark?   Photo courtesy of Adweek Here’s how to deliver a focused marketing strategy. See…