By Janet Sifers, B2B SaaS Marketing Leader Acquisitions are one of the fastest ways for B2B SaaS companies to expand their portfolios, accelerate roadmaps, and enter new markets. Yet many acquisitions fail to meet expectations. Some never deliver the value outlined in the business case. Others actively harm customer experience and brand equity for both companies. The core issue is...
By: Alan Gonsenhauser, CMO Coach and Founder & CEO, Demand Revenue, LLC Among companies in today's saturated, acquisition-obsessed market, there's an underlying truth few can see or want to admit: When it comes to financial results, quarterly earnings, even valuation spikes—they're all rear-view mirror indicators. The companies that will dominate their markets in the next decade aren't the ones that...
Much like those first blooming flowers pushing through the soil, fresh marketing budget data has arrived to brighten our planning horizons. That's why we're so excited to share insights from the comprehensive "2025 B2B Marketing Benchmarks" report recently released by Benchmarkit. This research—conducted by Ray Rike, Jon Miller, Carilu Dietrich, and Bill Macaitis—analyzed data from 323 B2B technology companies, offering...
Drew Neisser offers 10 insights from the recent HumanX conference in Las Vegas. ...
In today’s competitive B2B environment, customer retention is just as critical as acquisition. While marketing and sales teams focus on bringing in new clients, keeping existing ones engaged requires a different approach. Many businesses underestimate the role customer experience (CX) plays in reducing churn, yet research consistently shows that companies delivering exceptional CX see higher retention rates and increased revenue....
CMOs, marketers, & everyone else… GET OUT THERE! No… seriously. Get out of the office and go to more in-person events. Now more than ever, face-to-face interactions have become increasingly valuable. Events offer authentic connections, immersive product experiences, and unfiltered industry insights delivered in real-time. These gatherings serve as crucial growth accelerators for individuals and companies looking to expand their...
Measuring brand awareness is essential if you want to build a strong brand and connect with your target audience. It’s a key driver of customer engagement, sales, and brand loyalty. However, measuring brand awareness is not always straightforward, and there are many different metrics you can use to gauge your brand’s visibility and reach. In this article, we’ll explore brand...
Are you ready to unleash your brand's superpower? In the competitive world of B2B, your brand reputation is everything. It's what sets you apart from your competitors and helps you win business. A positive reputation can boost your credibility, increase customer trust and loyalty, and attract top talent to your team. But, as the saying goes, with great power comes...
Branding is a means to achieve business goals, whether you’re selling products on Instagram or running a multi-national corporation. So, how do you know if what you’re doing works? Brand health metrics are the answer. Seventy-seven percent of consumers make purchases based on a brand name, and 82% of investors consider it critically before investing. In our experience, the metrics...
The complex landscape of B2B marketing is defined by long-term relationships, multifaceted decision-making processes, and high-stakes transactions. If you're here, you either love the topic or have no choice but to learn about it. Either way, buckle up for a wild ride as we explore the oh-so-glamorous world of brand consistency and consistent branding. Spoiler alert: it's more important than...