Measuring brand awareness is essential if you want to build a strong brand and connect with your target audience. It’s a key driver of customer engagement, sales, and brand loyalty. However, measuring brand awareness is not always straightforward, and there are many different metrics you can use to gauge your brand’s visibility and reach. In this article, we’ll explore brand...

Are you ready to unleash your brand's superpower? In the competitive world of B2B, your brand reputation is everything. It's what sets you apart from your competitors and helps you win business.  A positive reputation can boost your credibility, increase customer trust and loyalty, and attract top talent to your team. But, as the saying goes, with great power comes...

Branding is a means to achieve business goals, whether you’re selling products on Instagram or running a multi-national corporation. So, how do you know if what you’re doing works? Brand health metrics are the answer. Seventy-seven percent of consumers make purchases based on a brand name, and 82% of investors consider it critically before investing. In our experience, the metrics...

The complex landscape of B2B marketing is defined by long-term relationships, multifaceted decision-making processes, and high-stakes transactions. If you're here, you either love the topic or have no choice but to learn about it. Either way, buckle up for a wild ride as we explore the oh-so-glamorous world of brand consistency and consistent branding. Spoiler alert: it's more important than...

The key to capturing loyal customers lies in making a lasting impact in their hearts and minds. Learn the essentials of B2B brand positioning so that you can have staying power with your target audience. How do you differentiate your business in a crowded market? Intelligent companies realize that effective B2B brand positioning is more critical than ever. The problem...