Five Mistakes to Avoid When Naming (or Renaming) Your B2B Brand
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January 26, 2023
When it comes to naming or renaming a business, many brands fail to think about the potential consequences of a name that does not accurately reflect the company’s vision, values, or goals, or that fails to connect with their target audience. To choose the right name for your business, you need to understand the most common naming mistakes and how...