Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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7 B2B Branding Lessons for 2021 from 7 B2B Brands
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December 10, 2020
To rebrand or not to rebrand? That is the question. No, seriously. It’s a question that many B2B companies faced this year, and answers have varied across the board. For some, it was unavoidable—they’d already put in almost a year of branding work. For others, it was necessary—regardless of what was going on in the world, or perhaps because of...

3 Email Marketing Lessons for 2021 from eMarketer
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November 17, 2020
We recently got our hands on eMarketer’s November Email Marketing 2020 report. It’s chock full of new insights about how 2020’s disruptions will affect the future of email marketing. The report sources its info from an extensive selection of data sets and 16 different marketing experts—one of whom is our own Drew Neisser and two others are friends of the...

4 Compelling Reasons to Hire a Boutique B2B Marketing Agency in 2024
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November 2, 2020
Finding an External B2B Marketing Company for Your Brand Finding a well-matched external partner is rarely as simple as Googling “B2B marketing agency near me” (though you could get lucky and find us if you happen to be in or near NYC!). Seriously, it is important to work with a partner that first and foremost has the expertise you need....

The Art of B2B Social Selling in 2021
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October 7, 2020
Recently, at Renegade, we’ve (unsurprisingly) been noticing an increased demand for our social selling training services, so we wanted to offer a bit of guidance on the subject as it can be crucial for B2B sales teams nowadays. What is social selling? Social selling is the practice of sales teams using social media to start conversations with prospects, cultivate real...

3 Ways CMOs Are Getting Experimental In Q4
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October 1, 2020
If you don’t follow Drew on LinkedIn, you’ve been missing out. Every Tuesday since July, Drew has asked B2B CMOs from various industries to share tips about all sorts of topics—from how to drive demand during COVID to what the CMO of the future will look like. In early September, Drew asked three CMOs to talk about what marketers should...

How Altair’s Rebrand Embodied its “Only Forward” Message
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September 28, 2020
When in doubt, turn to brand purpose. That’s what CMO Amy Messano of Altair did in early 2020 when the global tech company’s brand relaunch plans were interrupted by the COVID-19 pandemic. Not quite sure whether to bring a year of careful research and planning to a halt, to pivot, or to proceed as planned, Altair found their answer in...

How Marketers Can Use Email More Effectively in 2021
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September 24, 2020
Email. The stuff that floods your inbox every day, the stuff that you can never seem to delete fast enough before more comes in. Rather than offering just another opinion piece, we wanted to share a few takeaways from Litmus’ comprehensive 2020 State of the Email Report. The study findings are gated and, ironically, require your email address to get...

Thinking Inside the Box to Generate Demand
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September 22, 2020
What’s better than an email invite for an upcoming webinar? Hm, that’s a tough one, but we’d probably go with…a delivery box filled with a cocktail kit inviting you to a mixology session with a certified mixologist! If that sounds oddly specific, that’s because it is—this year, SAP sent 100 direct mailers inviting highly-qualified prospects to a virtual mixology session....

How Couchbase Makes Marketing Personal
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September 17, 2020
When discussing the future of marketing, Couchbase CMO Peter Finter said that it’s not going to be about ABM—it will be about PBM, personal-based marketing. B2B companies need to make marketing personal via customer-centric strategies that respond directly to customer needs. This has become especially true in 2020 as businesses adapt to a rapidly changing world rife with challenges. Finter’s...