Groucho Marx once famously quipped, "If you've heard this story before, don't stop me, because I'd like to hear it again.” Unfortunately, many story-obsessed brands seem to agree that telling the same story over and over again, with only the names changed, will surely result in a good ending. In fact, if a brand repeatedly tells the same story, audiences may...

We're hearing a lot about AI these days and increasingly it's being incorporated into various marketing technology platforms as well. This week, I had the good fortune of receiving a demo from an up-and-coming social media management platform that incorporated a subtle, yet very effective AI application in its offerings. In a nutshell, the demonstrator selected a long-form article from the company...

The stats are undeniable—few of us like going it alone, at least when it comes to buying stuff in unfamiliar categories. On the consumer side, the Spiegel Research Center reports that nearly 95% of shoppers read online reviews before buying. And on the business-to-business front, a G2 Crowd and Heinz Marketing study showed that 92% of buyers are more likely...