Maybe it was his years on the agency side but Burt Rosen, chief marketing officer of HealthSparq, a health care software solutions provider, just refuses to speak health care. Describing the industry as an "echo chamber" that has "little to no idea how to talk to people," Rosen is a man on mission, looking to reshape not just the vocabulary...

When Paul Gottsegen grabbed the CMO reins at Mindtree in 2013, he noticed a major deficiency in both himself and his team—there wasn't a single marketing technologist among them. Throwing down the gauntlet, Gottsegen shocked his team by mandating they all become more tech-centric since until that point, "everybody thought that was someone else's job." While Gottsegen admits there have...

When Nathan Rawlins became chief marketing officer at diagram software maker Lucidchart in March 2017, no one said to him—perhaps unsurprisingly—"Hey, go create a viral campaign that will generate over 80 million views." In fact, his charge was to build a demand generation engine through website optimization, marketing automation and carefully tracked media spending. Having done those things, Rawlins also...

Fourteen years ago, Simon Mulcahy startled his boss by turning down a promotion. He then proceeded to a pub ("This is what you do in England," he said) and was later joined by his wife to ponder their future. Together they reviewed an issue of The Economist that listed the best places to work and live in the world and, remarkably, they...

When I asked Sarah Kennedy, the relatively new CMO at marketing automation firm Marketo, what's the best advice she'd ever been given, her answer set the tone for our discussion: "Jump out of the plane and find your parachute on the way down." It is little wonder that Kennedy, who jumped into her role eight months ago, felt compelled to not...