Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Moms and The Mobile-Market
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July 9, 2015
Ever find that perfect pair of shoes while scrolling through Instagram? Realize you’re about to run out of diapers and don’t have time to get to the store? Dilemmas like these are now easier to solve as a result of the increasing popularity of mobile shopping. The online retail marketplace is expanding, and some savvy brands are jumping on the...

Spice up your social strategy – sports teams are some of the best in the game
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July 7, 2015
Sports teams are an instant starting point for conversation. When I see someone wearing a Warriors shirt in line at a coffee shop, I can’t help but talk to them. Similar interactions occur in the online domain. Social media provides an essential avenue for bringing strangers together with a little friendly banter. Indeed, sports and social media go hand-in-hand; watching...

#LoveWins and So Do These Brands
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July 1, 2015
The morning of Friday, June 26th, the Supreme Court of the United States (SCOTUS) legalized same-sex marriage nationwide. By 3 PM that afternoon, there were 2.6 million tweets using the hashtag #LoveWins, and that number has now surpassed 6.2 million. President Obama’s tweet regarding the ruling incited the viral movement. Photo courtesy of International Business Times Many brands capitalized on...

Instagram: the King of Engagement
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June 30, 2015
Do you ever find yourself mindlessly opening Instagram the second you unlock your iPhone? I do it all the time. I admit it – I’m an Instagram addict. There is nothing more satisfying than seeing that little orange heart emerge on your iPhone screen to notify you that someone has liked your photo. Since its debut in 2010, the platform...

Social News Roundup | June 29, 2015
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June 29, 2015
1. Instagram Updates Explore Page, Adds Places to Search Photo courtesy of SocialTimes Instagram’s new update allows users to search places and view real-time trending hashtags on the Explore page. The Explore page will also display curated content of interesting accounts for users to check out. See the full update here. 2. Facebook Testing ‘See First’ News Feed Customization Feature...

GIFs: Back and Better than Ever
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June 26, 2015
The GIF, pronounced “JIF” in case you weren’t sure, was invented in 1987 in order for weather maps to save bandwidth on a dial-up Internet connection. So, why are we talking about GIFs now, in 2015? This format, a combination of pictures that create an endlessly looping, moving image, has been around for a while. However, the recent introduction of...

FitBit fuels the future of wearable technology – what's next?
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June 23, 2015
We all love a little competition. Pairing fitness with wearable technology, FitBit inspires an active lifestyle by tracking the number of steps one takes daily, encouraging users to meet their personal fitness goals. These accomplishments are rewarded within the mobile app, instilling motivation to maintain one’s health and well being. According to its website, FitBit has inspired users to take...

Taking Over Advertising Ten Seconds at a Time
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June 18, 2015
With all of the different platforms and outlets we can now access, our attention spans are getting shorter and shorter. Wait, what were we just talking about? Snapchat hopes to capitalize on the limited attention span of its 13-34 year old audience by advertising to its 100 million daily users in under 10 seconds. Yet with the introduction of advertising...

Foodies for the win! How to optimize engagement on Instagram
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June 16, 2015
Food infiltrates our thoughts countless times a day. Where are we going for dinner tonight? Wow, that burrito looks good; I wonder where he got it from. With its hashtag and geotag features, Instagram delivers a multitude of opportunities for restaurants, cafés and sweet shops to become more than just destinations – it allows them to establish and promote their...