In the world of business-to-business (B2B) marketing, building and maintaining a strong brand is crucial for long-term success. One key concept that plays a vital role in brand strategy is brand equity. Brand equity is the inherent value that a brand possesses, derived from brand perception and the customer experience. It encompasses both tangible and intangible elements that contribute to...

In the hyper-competitive world of B2B marketing, business branding can be the difference between being a trusted partner and being forgotten. Business branding involves the creation of symbols, names, and designs that differentiate one company from another. As a B2B business, it is essential to prioritize and invest in professional business branding services to establish a robust brand identity. This...

Do you know what your customers really think of your brand? What about peers? Competitors? The public at large? Brand sentiment analysis tools can give you insight into all of the above and more, ensuring you have a complete and accurate picture of your brand reputation at all times. Why does this matter? For starters, a poor brand reputation can...

In today’s digital age, content marketing has become a vital strategy for businesses to establish their online presence, build brand authority, and attract and retain customers. But a robust content strategy requires the support of your leaders—and winning content marketing buy-in from your executive team can be a challenging task. This article will explore effective strategies to get executive buy-in...

Strategic planning is an essential process for any organization looking to navigate today’s ever-changing business landscapes successfully. It involves setting goals, determining actions, and allocating resources to achieve desired outcomes.  It is crucial to develop effective strategic plans that can steer you through the challenges and opportunities that lie ahead. In this article, we will explore ten strategic planning examples...

Hiring a B2B PR agency means entrusting an outside organization to manage your brand’s reputation—the way you’re perceived by your customers, competitors, peers, and other key stakeholders in your industry. This is a big deal! Not knowing what to look for in an agency or even worse, hiring the wrong agency, can spell out major consequences that could happen right...

Imagine having a compass that points you towards the most lucrative opportunities, helps you understand your customers’ deepest desires, and guides you in making data-driven decisions that propel your business forward.  B2B market research is that compass, illuminating the path to success in the ever-evolving world of business-to-business interactions. Embarking on the journey of B2B market research is the key...

A social media branding strategy is a core part of every larger B2B marketing strategy.  And today, with more than 90% of companies using social media as a key marketing channel, it’s also a competitive imperative. Not only should companies have social media accounts, they should be leveraging them to communicate with customers, amplify content, and build brand awareness (among...

Content marketing and storytelling are both key components of an effective marketing strategy.  But while these tactics are closely related, often discussed together, and share similarities, they are not entirely synonymous. It’s important for marketers to understand these two terms as separate concepts in order to use each strategically.  In this article, we’ll explore the distinctions between content marketing and...