Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Customer uses their cell phone to leave a brand review.
8 Brand Sentiment Analysis Tools to Check Out Now
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July 13, 2023
Do you know what your customers really think of your brand? What about peers? Competitors? The public at large? Brand sentiment analysis tools can give you insight into all of the above and more, ensuring you have a complete and accurate picture of your brand reputation at all times. Why does this matter? For starters, a poor brand reputation can...

Marketing team member giving a presentation to gain executive content marketing buy-in.
How to Get Executive Buy-In for Content Marketing
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July 11, 2023
In today’s digital age, content marketing has become a vital strategy for businesses to establish their online presence, build brand authority, and attract and retain customers. But a robust content strategy requires the support of your leaders—and winning content marketing buy-in from your executive team can be a challenging task. This article will explore effective strategies to get executive buy-in...

Two female colleagues review strategic planning examples to inspire their strategy.
10 Examples of Strategic Planning to Take You Through 2023
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July 11, 2023
Strategic planning is an essential process for any organization looking to navigate today’s ever-changing business landscapes successfully. It involves setting goals, determining actions, and allocating resources to achieve desired outcomes.  It is crucial to develop effective strategic plans that can steer you through the challenges and opportunities that lie ahead. In this article, we will explore ten strategic planning examples...

B2B PR agency team meeting to discuss and develop a client’s strategy.
6 Things to Look for in a B2B PR Agency
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July 11, 2023
Hiring a B2B PR agency means entrusting an outside organization to manage your brand’s reputation—the way you’re perceived by your customers, competitors, peers, and other key stakeholders in your industry. This is a big deal! Not knowing what to look for in an agency or even worse, hiring the wrong agency, can spell out major consequences that could happen right...

Group of business persons sitting around a table and talking about b2b market research
Getting Started with B2B Market Research
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July 6, 2023
Imagine having a compass that points you towards the most lucrative opportunities, helps you understand your customers’ deepest desires, and guides you in making data-driven decisions that propel your business forward.  B2B market research is that compass, illuminating the path to success in the ever-evolving world of business-to-business interactions. Embarking on the journey of B2B market research is the key...

Two colleagues work together to develop their company’s social media branding strategy.
The Complete Social Media Branding Strategy for B2Bs
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July 6, 2023
A social media branding strategy is a core part of every larger B2B marketing strategy.  And today, with more than 90% of companies using social media as a key marketing channel, it’s also a competitive imperative. Not only should companies have social media accounts, they should be leveraging them to communicate with customers, amplify content, and build brand awareness (among...

Marketing team discusses how to use content marketing and storytelling in their strategy.
Are Content Marketing and Storytelling Synonymous?
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July 6, 2023
Content marketing and storytelling are both key components of an effective marketing strategy.  But while these tactics are closely related, often discussed together, and share similarities, they are not entirely synonymous. It’s important for marketers to understand these two terms as separate concepts in order to use each strategically.  In this article, we’ll explore the distinctions between content marketing and...

A woman accepting her position as CMO after climbing the corporate ladder using these 5 strategies.
Career Development for CMOs: 5 Smart Strategies
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July 5, 2023
The world of business is an ever-changing landscape. Within this shifting terrain, the role of a Chief Marketing Officer (CMO) has become critical. A CMO is not merely a glorified marketer; instead, they are strategists, leaders, communicators, and innovators. In this post, we will explore the concept of CMO career development, highlighting its importance and discussing smart strategies to help...

Professional team meets to discuss brand experience design for their company.
The Fundamentals of Brand Experience Design
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July 5, 2023
In today’s fiercely competitive business landscape, simply offering a quality product or service is no longer sufficient to thrive. To truly stand out and forge connections with customers, brands must go beyond the ordinary and create immersive experiences that resonate with their target audience. This is where the art of brand experience design comes in. Brand experience design encompasses every...