Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Group of business persons sitting around a table and talking about b2b market research
Getting Started with B2B Market Research
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July 6, 2023
Imagine having a compass that points you towards the most lucrative opportunities, helps you understand your customers’ deepest desires, and guides you in making data-driven decisions that propel your business forward.  B2B market research is that compass, illuminating the path to success in the ever-evolving world of business-to-business interactions. Embarking on the journey of B2B market research is the key...

Two colleagues work together to develop their company’s social media branding strategy.
The Complete Social Media Branding Strategy for B2Bs
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July 6, 2023
A social media branding strategy is a core part of every larger B2B marketing strategy.  And today, with more than 90% of companies using social media as a key marketing channel, it’s also a competitive imperative. Not only should companies have social media accounts, they should be leveraging them to communicate with customers, amplify content, and build brand awareness (among...

Marketing team discusses how to use content marketing and storytelling in their strategy.
Are Content Marketing and Storytelling Synonymous?
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July 6, 2023
Content marketing and storytelling are both key components of an effective marketing strategy.  But while these tactics are closely related, often discussed together, and share similarities, they are not entirely synonymous. It’s important for marketers to understand these two terms as separate concepts in order to use each strategically.  In this article, we’ll explore the distinctions between content marketing and...

A woman accepting her position as CMO after climbing the corporate ladder using these 5 strategies.
Career Development for CMOs: 5 Smart Strategies
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July 5, 2023
The world of business is an ever-changing landscape. Within this shifting terrain, the role of a Chief Marketing Officer (CMO) has become critical. A CMO is not merely a glorified marketer; instead, they are strategists, leaders, communicators, and innovators. In this post, we will explore the concept of CMO career development, highlighting its importance and discussing smart strategies to help...

Professional team meets to discuss brand experience design for their company.
The Fundamentals of Brand Experience Design
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July 5, 2023
In today’s fiercely competitive business landscape, simply offering a quality product or service is no longer sufficient to thrive. To truly stand out and forge connections with customers, brands must go beyond the ordinary and create immersive experiences that resonate with their target audience. This is where the art of brand experience design comes in. Brand experience design encompasses every...

Two colleagues smile as they work together on their company’s B2B content marketing strategy.
The Complete B2B Content Strategy for 2023
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July 5, 2023
In today’s competitive digital landscape, understanding and implementing a robust B2B content strategy is crucial for B2B brands. This article will explore the key components that contribute to a successful B2B content strategy and provide actionable steps to help you build and execute your own strategy effectively. By incorporating the components and action steps outlined in the sections below, you...

Professional team discussing their purpose-driven marketing strategy.
The Why and How of Purpose-Driven Marketing
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June 29, 2023
In today’s socially connected world, customers are seeking more than just products or services from brands. They want to align themselves with companies that share common values with them. This shift in consumer mindset has given rise to purpose-driven marketing—a strategic approach that goes beyond traditional promotional tactics. Through purpose-driven marketing, brands can align their external communications around social causes...

Hands holding a superimposed 5-star symbol and happy face indicating customer satisfaction.
Net Promoter Score (NPS) Benchmarks in B2B: A Primer
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June 29, 2023
Net Promoter Score (NPS) is one of the most commonly-used business performance metrics—a simple and straightforward rating scale that helps businesses understand how well they’re serving their customers. But measuring the score isn’t enough to truly inform your future brand strategy. To understand NPS in context, companies must put it into context using B2B Net Promoter Score benchmarks. We’ve created...

Company CMO talking to her team about how to develop a marketing strategy
How CMOs Can Develop a Perfect Marketing Strategy
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June 29, 2023
As a Chief Marketing Officer (CMO), it’s your responsibility to create and execute a marketing strategy that drives results for your organization. But where do you start? In this article, we’ll walk you through how to develop a marketing strategy that consistently delivers. Step 1: Define Your Target Audience The first step in developing a marketing strategy is to define...