Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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A corporate team collaborating on a Brand Mood Board
What’s a Brand Mood Board and Do B2Bs Need It?
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June 6, 2023
Your visual identity is an important contributor to your ability to win new business and establish a strong brand perception with target audiences. Brand mood boards are a powerful tool for building this identity and aligning your teams around it. And while mood boards are sometimes considered a B2C strategy, B2B brands also have much to gain from using them....

Cropped shot of a group of business colleagues in the office having a meeting and discussing b2b brand awareness
The Importance of Brand Awareness for B2B Companies
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June 6, 2023
In the world of B2B marketing, it’s easy to get lost in a sea of industry jargon and forget that we’re all just humans trying to make meaningful connections. But let’s face it, without B2B brand awareness, you might as well be a talking head in a gray suit shouting into the void.  In today’s post, we’re going to break...

A pair of hands shown with a superimposed smiling face and five stars above it, indicating a positive brand perception.
Shaping Brand Perceptions in B2B for Max Impact
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June 1, 2023
Brand perception plays a crucial role in shaping customer decisions in the B2B world. The way a potential client perceives a brand influences their trust, and a staggering 81% of buyers say they must trust a brand in order to make a purchase. In other words: Brand perception can make or break your ability to close deals. The good news...

Your brand receiving 5 star reviews from your many loyal customers.
How to Build Brand Loyalty in B2B Markets
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June 1, 2023
Ah, brand loyalty – that elusive but oh-so-desirable quality that every business strives for! While it’s true that building brand loyalty is essential for both B2C and B2B companies, the process can be quite different in B2B markets.  In this blog post, we’ll dive into the world of B2B brand loyalty and explore the strategies and tactics that can help...

Adjusting your content strategy is a vital part of online reputation management services
When Do You Need Online Reputation Management Services?
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June 1, 2023
Unfortunately, what happens on the internet stays on the internet, and one error can ruin a business’s well-crafted image. To protect and preserve a brand, online reputation management services are more vital than ever. Whether a business deserves it or not, a poor reputation can wreck a company’s sales or valuation. No company is immune, and public relations disasters have...

Business team working together to develop a strategic marketing plan
How to Come Up with a Strategic Marketing Plan for 2024
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May 30, 2023
If your marketing team is like most, the approach of a new year gets you thinking about what you want to accomplish for your organization in the months ahead. To get there successfully, you need a strategic marketing plan to outline your strategies, tactics, and timelines. Companies with a documented plan are significantly more likely to reach their goals. But...

Two marketing colleagues celebrate impressive results shown in their brand awareness metrics.
5 Brand Awareness Metrics You Should Always Be Measuring
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May 30, 2023
Measuring brand awareness is essential if you want to build a strong brand and connect with your target audience. It’s a key driver of customer engagement, sales, and brand loyalty. However, measuring brand awareness is not always straightforward, and there are many different metrics you can use to gauge your brand’s visibility and reach. In this article, we’ll explore brand...

A business team studies B2B digital marketing trends at a table with devices
7 Digital Marketing Trends All B2Bs Need To Know About in 2023
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May 30, 2023
In the ever-changing world of B2B digital marketing, it’s up to you to stay on top of trends. As of 2022, 97% of companies have moved their digital marketing teams in-house.  Why would they do that? In short, they have no choice but to keep a constant eye on changes to stay ahead of the competition. Social media, content creation,...

Shot of a businesswoman holding a digital tablet while standing in the boardroom and working with coworkers to build a strong brand reputation
Building and Protecting Your B2B Brand Reputation
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May 25, 2023
Are you ready to unleash your brand’s superpower? In the competitive world of B2B, your brand reputation is everything. It’s what sets you apart from your competitors and helps you win business.  A positive reputation can boost your credibility, increase customer trust and loyalty, and attract top talent to your team. But, as the saying goes, with great power comes...