Category: Social Media

How Customer Experience Can Combat Customer Churn In B2B Markets


By Guest Post

In today’s competitive B2B environment, customer retention is just as critical as acquisition. While marketing and sales teams focus on bringing in new clients, keeping existing ones engaged requires a different approach. Many businesses underestimate the role customer experience (CX) plays in reducing churn, yet research consistently shows that companies delivering exceptional CX see higher retention rates and increased revenue....

Must-Attend B2B Marketing Events in 2025


By Laura Parkyn

CMOs, marketers, & everyone else… GET OUT THERE! No… seriously. Get out of the office and go to more in-person events. Now more than ever, face-to-face interactions have become increasingly valuable. Events offer authentic connections, immersive product experiences, and unfiltered industry insights delivered in real-time. These gatherings serve as crucial growth accelerators for individuals and companies looking to expand their...

How Mobile Social Local Transformation Begins


By Renegade

If you're currently working for an organization that needs to pull itself into the MoSoLo (mobile social local) era, you're going to want to read this extensive interview with from start to finish.  Such a transformation is neither rapid nor guaranteed to work without a number of factors coming together:  An internal catalyst Senior management buy-in An external expert /...

Keeping the Customer Front and Center


By Renegade

Gripping tightly to the lifeless plastic handle I could only muster a fainthearted "hit it" to the speedboat skipper 50 feet away. This was to be my third and final attempt to rise above my skis and frankly I was already drained and shivering. The first effort had ended in a face plant with skis scattered across the surface like an old-fashioned yard sale. The second...

CMO Insights: How to Use Marketing to Help Your Customers


By Renegade

Jim Collins famous “hedgehog” concept proposed that great businesses were greater still because of their profound focus, doing one thing better in their marketplace than anyone else. Recently, a number of service companies have taken a not so obvious way to become better at their core business and that’s by operating businesses in other areas. Stay with me as I...

How BBVA Compass Banks on Purpose Branding


By Renegade

When you think of banks, or any financial institution for that matter, I doubt you are overcome with heartwarming images of improved welfare and social care.  Unless you're among the few that have had a warm and fuzzy experience, most likely your relationship with your bank is mainly transactional -- a deposit made here or statement issued there.  Interestingly, there is at least...

Battling Goliath: How to Win as the Underdog


By Renegade

As my daughter was heading off to Copenhagen for a semester abroad five years ago, my “cheap dad” instincts went into high gear. With visions of thousands of dollars of long-distance cellular calls on my horizon, I suggested to her that we use a free messaging app that one of our client’s at the time had introduced. Her lightning response via...

CMO Insights: Making Procurement Awesome


By Renegade

When SAP acquired Ariba a few years back, newly appointed CMO Alicia Tillman was faced with the challenge of rebranding the company to include the qualities of both SAP and Ariba. Next, she had to consider how to best communicate SAP Ariba’s new brand identity to customers. It’s no surprise that social media, one of today’s most effective tools of...

An Inside Look at Dell's Influencer Program


By Renegade

In the last few years, a number of brands have realized that to earning the trust of consumers isn’t something they’ll be able to accomplish on their own. The reality is that people trust people more than brands, which explains the emergence of influencer marketing. Instead of going straight to their target market, brands are now looking to a chosen...

CMO Insights: How the Grammys Became More Than a One Night Affair


By Renegade

The Grammys have brought us some of the best moments in television, and the most spectacular performances in music. From Michael Jackson’s moonwalk across the stage in ’88 to the Elton John and Eminem duet in ’01, and most recently Lady Gaga’s tribute to David Bowie, the Grammys have been the place for historical moments in music. And if you’re...