The top-rated podcast for CMOs features insight-rich interviews by Mr. Renegade Marketing, Drew Neisser. Email Address Get the RSS Feed SUBSCRIBE Unlocking Employee OptimismPODCASTJanuary 17, 2020GUEST:Jeff Perkins,Chief Marketing Officer, ParkMobile In 2017, Jeff Perkins was champing at the bit to get started as CMO of ParkMobile, a parking assistance app based out of Atlanta. He saw the 7.5 million users, the hundreds of thousands of new users each month, and... Scaling “Scrappy” and Growing Your AudiencePODCASTJanuary 10, 2020GUEST:Sara Varni,Chief Marketing Officer, Twilio One of the integral questions most marketers face is: How do I expand my audience? Well, you could draw up a new campaign, make a new product—heck, you could even bite the head off a bat; Ozzy Osbourne definitely reached... A/B Testing with OptimizelyPODCASTJanuary 3, 2020GUEST:Carl Tsukahara,Chief Marketing Officer, Optimizely As a veteran of Silicon Valley with tenures at multiple massive, industry-leading tech companies, Carl Tsukahara has developed a serious taste for adventurous testing, especially in B2B. That doesn’t mean just running around pushing buttons and selecting metrics at random,... How Matrixx Grew From a B2B Startup to a Challenger BrandPODCASTDecember 27, 2019GUEST:Jennifer Kyriakakis,Founder & VP of Marketing, Matrixx Software When Matrixx started out in 2008, they were a David among Goliaths. People thought they were crazy to even try cracking a pretty crowded SaaS market for communications and digital services provider. Skip ahead a few years and they’re boasting... Big, Dirty, Greasy Marketing With Purple WavePODCASTDecember 20, 2019GUEST:Dave Brotton,VP of Marketing, Purple Wave Ask most senior marketing executives to describe their company, and you’ll often hear words like “workflow,” “optimization,” or “disruption” get thrown around. When you ask Dave Brotton, Vice President of Marketing, about Purple Wave, you’ll get something a little different—they... Things to Consider Before Abandoning Your B2B Brand NamePODCASTDecember 13, 2019GUEST:Jennifer Renaud,Vice President, Vertiv What happens when you put an incredibly articulate CMO in a cab with the host of Renegade Thinkers Unite? Genuine fast-paced goodness, that’s what! Jennifer Renaud, CMO of Vertiv, a $4.5 Billion company that spun out of Emerson Power in... The Art of Changing Your Brand NamePODCASTDecember 6, 2019GUEST:Dave Deasy,Chief Marketing Officer, TrustArc There is probably nothing more fundamental to marketing than your brand name. It usually takes years to build awareness and equity, especially the kind of equity that helps recruit employees, retain customers, and attract prospects. So, when a company decides... Influencer Marketing: The Story Behind Nala CatPODCASTNovember 29, 2019GUEST:Nala Cat,Chief Feline Officer, Nalacat.com On this episode of Renegade Thinkers Unite, world-famous influencer Nala Cat—who is, in fact, a cat—joins RTU to meow her thoughts on brand building, partnership marketing, and her general marketing philosophy. As she usually does, Nala brought along her two... The True Art of Bold B2B Branding as a Challenger BrandPODCASTNovember 22, 2019GUEST:David Thompson,Chief Marketing Officer, Freshworks If you’re a fan of renegade thinking, then you’ll probably be a fan of David Thompson, CMO of Freshworks, and serial bold marketer. His marketing has historically been fairly subversive—think responding to competitions’ hiring of Cindy Crawford with a RuPaul-led... View MoreOlder EntriesNewer Entries
