The top-rated podcast for CMOs features insight-rich interviews by Mr. Renegade Marketing, Drew Neisser. Email Address Get the RSS Feed SUBSCRIBE How Spartan Race Built a Strong B2B BrandPODCASTNovember 15, 2019GUEST:Carola Jain,Chief Marketing Officer, Spartan What comes to mind when you hear “Spartan?” Probably some version of the imagery found in 2006’s blockbuster, 300. Scenes of great battle, troops acting in perfect unison to overcome odds in a gritty, ticket-selling fashion. While the Spartan brand... Smartling’s Story-based MarketingPODCASTNovember 8, 2019GUEST:Jack Welde, Adrian Cohn,, Smartling How many languages do you speak? No judgments here—just curious. But, a safe bet would say that the majority of people reading this have a primary language, and then a rudimentary understanding of a second (if that). Now, this is... When’s the Right Time to Rebrand?PODCASTNovember 1, 2019GUEST:Lynne Capozzi,CMO, Acquia “When the time is right, you’ll know.” It feels like an almost trope-ish answer to many of life’s questions, or like the vague wisdom from a mentor in a karate movie. Unfortunately, the utility of that phrase really doesn’t extend... How this B2B Brand Went Vertical into a “Budding” IndustryPODCASTOctober 25, 2019GUEST:Jeffrey Harris,Co-Founder & CEO, Springbig A major CRM company, Springbig, is blazing a trail. They’ve become a go-to provider in the industry they focus on, they’ve got a 98% customer retention rate, and have their entire staff supporting a brand purpose: Help retailers accomplish their... How Avid's Brand Purpose is Powering Greater CreatorsPODCASTOctober 18, 2019GUEST:Melissa Puls,SVP & CMO, Avid Most CMOs “only” have to focus on businesses or consumers as their primary target. Avid, a multimedia tech company, actually markets products to both audiences, a challenge that CMO Melissa Puls relishes. For Puls, the buyer in either market is... How Paper Company Rebrand Cuts Through the NoisePODCASTOctober 11, 2019GUEST:Simon Schaffer-Goldman,CMO & VP of Business Development, Case Paper Simon Schaffer-Goldman of Case Paper is really just your run-of-the-mill CMO. Well, except maybe for starting out as a shepherd in New Zealand. Also, maybe his portfolio of stunning photography and his penchant for comedy writing are somewhat uncommon. Oh,... 6 B2B CMOs Discuss All Things MarketingPODCASTOctober 8, 2019GUEST:Kim Whitler,Asst. Professor of Business Administration, Darden School of Business Administration On last week's RTU episode 155, Kim Whitler and Drew dove into a wide range of marketing topics, including exploring the CMO/CEO relationship in detail. Given the subject matter, it was only appropriate that the episode was recorded in the... Why CMO Troubles Start with the CEOPODCASTOctober 4, 2019GUEST:Kim Whitler,Asst. Professor of Business Administration, Darden School of Business Administration What do you get when you combine a dash of academic rigor, a hint a marketing obsession (in the best way possible), a few critiques of modern CMO tendencies, and a live audience of some of the sharpest B2B marketers... How to Get B2B Persona Marketing RightPODCASTSeptember 27, 2019GUEST:Drew Neisser,Founder & CEO, Renegade In the age of 1:1 personalization, it might be considered heresy to suggest that persona-based marketing is a false idol. But hey, we’re renegades, so of course we’re going to challenge convention. The idea of personas is not necessarily bad.... View MoreOlder EntriesNewer Entries
