One of the most consistent laments from CMOs in transition is “I wish I spent more time developing my personal brand while I was in my last job.” I know this because we host a Transition Team Huddle as part of CMO Huddles and I see the consequences every month. This sentiment is so prevalent that we dedicated four Regular Huddles with employed CMOs to discussing what CMOs could ...

The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. But the threat of a recession and related budget trimming has revived interest in this potentially high-return, low-cost tactic. As such, we covered the topic in a month’s worth of Huddles and the takeaways were inspired. Here are six of them.

Starting 2023 with less marketing budget but the same (or higher) pipeline expectations, many B2B CMOs are doubling down on content. We spent all of January at CMO Huddles swapping the latest and greatest content strategies, and below you’ll find the top 6 takeaways to add to your docket ASAP.

“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” This is one of my favorite quotes from a months’ worth of Huddles on how CMOs can be better leaders, which after a bit of winter leaf raking brought me to the metaphor of the gardener.

Just as a gardener knows there is more to a verdant garden ...

With deal velocity grinding down and CFOs resuming their CFNo posture, it is little wonder that marketers are fixated on the old recession-busting trope: “Speed-to-Value.” The notion here is that if you can just convince CFOs that your product or service can deliver cost savings in 3-6 months—or better yet, increase revenue at >3x your cost in less than a year—then all objections will disappear and deals ...

The importance of the relationship between the CMO and their HR counterpart is often overlooked. Whether you call them your Chief HR Officer or Chief People Officer (or something else entirely), they’re an ally in the C-Suite that needs just as much care and attention as that of the CFO or CRO. After all, they’re the person in charge of building the team that will represent the ...

CMOs, by nature or nurture, are an optimistic lot. There’s no other way of explaining their steadfast belief they will be the ones to find success where others failed. They will be the ones to help CFOs see marketing as an investment, not an expense. They will be the ones to educate CEOs and investors that great brands are built from the bottom up, not top-down; not in ...