After four scintillating huddles on tech stacks, let there be no doubt this is a foundational topic for B2B CMOs. The right MarTech combo can increase the efficiency of marketing exponentially, and it gives CMOs data that allows them to make better decisions. It gives them data that helps them justify their existence (and their budget). It gives them the data to show how marketing is contributing both ...

For most CMOs, growth is a mandate. Their team is expected to help propel the company forward by generating new opportunities, providing “air cover” for sales teams, developing materials that help close deals faster, and increasing revenue from existing customers. And that’s just a partial list of the growth requests. To meet these demands, CMOs must have equally growth-oriented departments.

But how to do this? Especially ...

After four huddles dedicated to time management this December, it became very clear that enemy number one is meetings… Too many meetings, too many unproductive meetings, and not enough time to do “real work.” To save you time, here are six ways you can make your meetings more productive in 2022. The idea here is to attend 20% fewer meetings and make each meeting 20% more productive—freeing up at least 90 minutes ...

The two top things to be thankful for as a B2B business: Employees and Customers. You wouldn’t be much without them, and when they’re happy, everything else will fall into place, too. And what’s a great way to get them all on the same page? By revamping your Customer Experience efforts. How exactly? By aligning teams under one common goal and by boosting the success ...

2022 is nearly upon us. You’ve undoubtedly already been meeting with your C-Suite counterparts to scrutinize next year’s budget and strategic priorities, gearing up for whatever surprises may come their way—good or bad.

Now, you know me. I love me my historical books (especially those that are Ben Franklin-related), and tend to find many business books droll and packed with jargon. However, I do have ...

Bill Bernbach, legendary New York adman and major force behind advertising’s creative revolution in the 60s/70s, was known to carry around a note in his pocket that read, “They might be right.” Bernbach applied this mantra during meetings where clients may not have agreed with his pitch, recognizing that a true leader garners their influence through humility, openness to other opinions, and a keen ear poised to ...