AI Marketing: How to Achieve Authentic Thought Leadership in Your Generative AI Content

Written By Nicole Leffer, CMO AI Advisor, with the assistance of ChatGPT Plus. While AI tools promise to revolutionize marketing efficiency and quality, they are often met with skepticism or outright refusal. I often encounter a sentiment that sounds like this: “Generative AI models like ChatGPT can’t capture human nuance or drive thought leadership.” But let’s shift the perspective—it’s not…

The Top B2B Marketing Events on Our Radar

As digital channels continue to shape the way we connect, engage, and promote, there’s an undeniable craving for human connection that transcends the virtual realm. This is where marketing events shine, offering a unique and invaluable opportunity to bridge the gap between virtual interactions and real-world relationships. In this listicle, you’ll find a carefully curated selection of upcoming B2B marketing…

In-House vs. Outsourcing in Marketing: Pros and Cons

Marketing team discussing the pros and cons of in-house vs. outsourcing marketing activities.

In-house vs. outsourcing your marketing efforts—which is better for your business? It’s a question many companies are asking as the standards for effective digital marketing get more intense and strategies are executed on a larger scale. Both approaches have their own set of advantages and disadvantages, and the right one for you depends on a number of factors: budget, current…

Brand Monitoring on Social Media: The Complete Guide

a woman on her phone, with images of social media activity surrounding her

In the rapidly evolving landscape of social media, businesses find themselves amidst a vast digital ocean teeming with opportunities and challenges. Social media platforms have revolutionized how brands interact with their audiences, allowing for real-time communication, global reach, and unprecedented levels of engagement.  However, with this immense potential comes a myriad of risks, such as negative feedback going viral, brand…

How to Decide Your Content Marketing Budget

Marketing team meeting to set their company’s content marketing budget.

Content marketing has become an integral part of every successful marketing strategy in today’s highly competitive, highly digital B2B marketing landscape. It allows businesses to engage with their target audience, build brand awareness, and drive high-quality leads—all while establishing their B2B brand as a leader in their field. But in order to plan and execute a well-planned and effective strategy,…

How B2B Businesses Can Crack Social Media in 2023

work team using phones and digital tablet after cracking the code to social media for b2b businesses

Welcome to the exciting world of B2B social media, where businesses are not just crunching numbers, but cracking codes!  In today’s digital era, social media has become the ultimate playground for B2B enterprises to showcase their brilliance and build meaningful connections. If you’ve ever wondered how you can master the art of social media and unlock its immense potential for…

What Can a Brand Experience Agency Do for You?

marketing team reviews content from their brand experience agency

Creating a memorable brand experience has become essential for businesses to stand out and connect with their target audience.  From understanding your target audience to curating every touchpoint of the customer journey, brand experience agencies have a unique ability to create cohesive and memorable brand experiences. They bring your brand to life through captivating visuals, compelling content, and intuitive user…

B2B Brand Recognition: The Definitive Guide

Marketing professional works on visual brand identity to boost brand recognition.

Think about brands you know at a glance. You can picture their logos and branding colors, and when you see them you think about the company right away. You know what they do. You know they have a strong market presence. You know whether consumers trust them or not. This is the power of brand recognition. Brand recognition is all…

6 B2B Buying Trends You Can’t Ignore

Two female corporate employees having a discussion.

In the fast-paced and ever-changing world of B2B commerce, staying on top of the latest B2B buying trends is a must for businesses that want to stay relevant. As tools and technologies continue to advance and customer expectations evolve, businesses must adapt their buying strategies in order to remain competitive. In this article, we will explore 6 B2B buying trends…