If you don’t follow Drew on LinkedIn, you’ve been missing out. Every Tuesday since July, Drew has asked B2B CMOs from various industries to share tips about all sorts of topics—from how to drive demand during COVID to what the CMO of the future will look like. In early September, Drew asked three CMOs to talk about what marketers should…
First of all, apologies for the Video Killed the Radio Star pun, we couldn’t resist. Renegade recently received a report examining, among other things, the effectiveness of video content in marketing efforts. Granted, this has been a trend for a while, but there’s never been a stat-based case for adding video to your toolbelt quite like the current one. Here…
[Updated for 2021] As the economy tightens, it’s not surprising that Gartner’s 2020 CMO Spend study reported that CMOs are shifting 32% of their budget from agencies to in-house resources. That same study also cautions CMOs that “pursuing in-housing can turn into futile effort … and involves more financial risk than relying on a contracted partner.” So, before you shift…
We’ve talked about how bringing your story to life in a unique way can generate demand, and we’ve also covered how sending direct mail is a great way to do it. Next up, we’re going to showcase a company (and one of our clients) who’s done it right. That company is Case Paper, and for 76 years, the paper and…
AI. Machine Learning. Augmented Reality. Today’s CMO has to be both artist and technician to keep up with all the new tools that are coming down the line. Unfortunately, this marriage of technology with creativity often feels forced. If it’s not done properly, the tech/marketing combo can seem disjointed from the overall brand story. Not so with Australian winemaker, 19…
“Be strong. Stand tall.” These words of wisdom came from Duke University’s crane. Indeed, this is a construction crane that was set up on campus for renovations. Nowadays, intramural sports teams, dance groups, acapella groups, clubs, Greek organizations, libraries, and yes, even a construction crane are all active users of social media. On campus, it appears as though every possible…
Amid the multitude of commercials aired during this year’s Super Bowl, there was one that stood boldly out from the rest. Jeep chose to be daring in its delivery with regards to both content and format. Its video, “Portraits,” separated itself from the conventional humor of Super Bowl ads by focusing on the ethos of the brand. The simple format…
The personalization of branded content has gotten, well, a little bit more personal. In an age where consumers are increasingly buying products to construct an identity or find public validation, Adictik (a Barcelona-based startup), is hoping to make money off of the unwavering phenomenon some call “brand loyalty”. Shady? Maybe. Innovative? Definitely. Let’s be real, if just for a moment….
Held at Rosen Shingle Creek in Orlando, Florida, the ANA Masters of Marketing Conference is a gathering of the nation’s chief marketing officers and leaders from the marketing industry. The conference offers opportunities to learn and engage with people who have built brands, leveraged an expanding array of media and emerging technologies, and improved the quality of marketing organizations across…
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