12 Critical Insights for B2B CMOs Navigating the Perfect Storm

How to survive and thrive in the most challenging era for marketing leadership Being a B2B CMO in 2025 is like weathering a perfect storm. Between AI transformation, PE-driven expectations, and the perpetual demand for impossible results, marketing leaders are facing unprecedented challenges. Recently, Drew Neisser, founder of CMO Huddles and one of the foremost authorities on B2B marketing leadership,...

The 5 Best B2B Marketing Agencies in NYC

[Updated for 2021] As the economy tightens, it’s not surprising that Gartner’s 2020 CMO Spend study reported that CMOs are shifting 32% of their budget from agencies to in-house resources. That same study also cautions CMOs that “pursuing in-housing can turn into futile effort … and involves more financial risk than relying on a contracted partner.” So, before you shift...

Augmented Reality Aided and Abetted 19 Crimes

AI. Machine Learning. Augmented Reality. Today's CMO has to be both artist and technician to keep up with all the new tools that are coming down the line. Unfortunately, this marriage of technology with creativity often feels forced. If it's not done properly, the tech/marketing combo can seem disjointed from the overall brand story. Not so with Australian winemaker, 19...

Marketing Infiltrates College Campuses

“Be strong. Stand tall.” These words of wisdom came from Duke University’s crane. Indeed, this is a construction crane that was set up on campus for renovations. Nowadays, intramural sports teams, dance groups, acapella groups, clubs, Greek organizations, libraries, and yes, even a construction crane are all active users of social media. On campus, it appears as though every possible...

Making Brands (and Ads) Personal with Adictik

The personalization of branded content has gotten, well, a little bit more personal. In an age where consumers are increasingly buying products to construct an identity or find public validation, Adictik (a Barcelona-based startup), is hoping to make money off of the unwavering phenomenon some call “brand loyalty”. Shady? Maybe. Innovative? Definitely. Let’s be real, if just for a moment....