Content marketing has come to define, albeit to a certain extent, the kind of work we do in our industry. In fact, the term “content marketing” actually contains social media marketing within it, since social media is just one iteration of the content brands and businesses use to engage a target audience. As we have learned and continue to put…
Held at Rosen Shingle Creek in Orlando, Florida, the ANA Masters of Marketing Conference is a gathering of the nation’s chief marketing officers and leaders from the marketing industry. The conference offers opportunities to learn and engage with people who have built brands, leveraged an expanding array of media and emerging technologies, and improved the quality of marketing organizations across…
Photo courtesy of Techebizz. When Facebook CEO Mark Zuckerberg announced the company might be developing ways to integrate a “dislike” button, users everywhere seemed to be vocalizing their opinion on the potential change. In fact, discussions about a “dislike” button have been taking place on Facebook for some time now, even before officials legitimized the concern. From posting statuses to…
Research from The Co-Operative Insurance has revealed that four in five drivers associate their first set of wheels with fond memories of the past. According to the report, over 69% of respondents love to ‘car-oke,’ and sing along to music in their cars. Capitalizing on these findings, The Co-Operative Insurance launched its biggest social media campaign on September 14th ,…
Apple Music has taste experts to give us recommendations on what to listen to. Snapchat’s Discover gives publishers a unique platform to broadcast their stories. Now, Twitter’s “Moments” is curating the top tweets that Twitter thinks you should be reading. Photo Courtesy of Slate.Com What is it? With 500 million tweets sent each day, even the most steadfast follower can…
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In May 2014, Foursquare released Swarm, an app that allows users to check into locations and follow their friends’ activities. Familiar? It should be. In fact, most initial reactions to the release of Swarm were that of frustration as users realized the app’s functions mirrored those of the original Foursquare many had grown to love. Yet, according to International Business…
Our Founder Drew Neisser and our Chief Operating Officer, Linda Cornelius are in constant competition in regards to who takes more “steps” on their Fitbits. In light of this I thought it would be interesting to look at a competing fitness tracker and evaluate its effectiveness. Fitness trackers are the one type of wearable tech that encourage healthy living. They…
We recently heard about Wendy’s newest campaign that advertises the return of the BBQ Pulled Pork Sandwich and BBQ Pulled Pork Cheese Fries. Titled “Crack the Masters,” the campaign by VML, a full service digital marketing and advertising agency, features a series of online videos that link to one another and transform the consumer’s experience of the advertisement into a game that…
The latest version of Apple’s mobile operating system, iOS9, was released yesterday, and it introduces a whole host of new updates. Want to know what’s different about this new edition? To help you navigate, I’ve rounded up 5 awesome tricks you probably didn’t know about the new iOS 9. 1. Search the Setting Photo courtesy of MacRumor. iOS 9…